Since ditching the rat race for a career in motion graphics, Tupper has earned plaudits for both his personal and branded work. For example, his 2019 short film ‘Freelance' earned a Vimeo Staff Pick for its quirky yet relatable depiction of self-employment.
This loosely autobiographical outing gave Tupper the chance to experiment with 2D animation whilst confronting his own feelings of isolation and boredom. It struck a chord with audiences, and has proven a useful calling card for the director.
Aside from his visual and narrative flair, Tupper is a compulsive learner and thinks this gives him the edge when a project comes knocking. When IBM approached him in 2018, for instance, Tupper drew from some unlikely sources for inspiration.
"The client needed abstract imagery that bridged IBM's blockchain services with a range of different industries," Tupper explains. "I studied things like shipping, agriculture, and medicine, then extracted details that could be used in graphical compositions."
What Tupper came up with in the end was a suite of 3D animations that combines state-of-the-art technology with movements inspired by nature. The American now hopes NOMINT can send yet more stimulating briefs his way.
"Staying outside of a comfort zone allows me to remain engaged longer over the course of a project. I don't favour any particular subject but I gravitate to projects that offer new challenges and experiences."
Click here to see more of James Tupper's work, then ring NOMINT's Marilena Vatseri (firstname.lastname@example.org) on 020 8004 6604 to discuss availability.