David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

SARAH CHATFIELD JOINS OUTSIDER.
6 September 2023

Outsider have completed the signing of director Sarah Chatfield for commercials in the UK and the Netherlands. Over the years, Chatfield has built a reputation for high-quality sports commercials, like 2020's 'Reimagine' for Adidas.

She weaves together an all-female cast, varied camera angles, and Madame Gandhi's 'Top Knot Turn Up' to potent effect, with a cast that gets things done in the gym, on the beach, or on a steep incline.

It's also an obvious yet confident display of body positivity—an ever more crucial battleground in this sector— with the inclusion of plus-size marathon runner Jada Sezer designed to sway those disappointed by Nike's treatment of runner Mary Cain. As Madame Gandhi puts it: "Do not trouble me when I am focused."


So what does Chatfield have to say about her new focus? "Outsider has always stood out to me as a company that really cares about innovation in craft, technical excellence and inventive storytelling with the same passion as I do. I’m thrilled to be joining forces with such a respected company, who continue to push boundaries with cutting edge and award-winning work."

Simon Elborne and Richard Parker are equally effusive: “We were completely blown away with Sarah's passion and talent when we met. She has an infectiously positive and collaborative spirit, it's obvious why people adore working with her. It's a joy to be able to support her growth as a director and we can't wait to start making something together."


Reckon Sarah Chatfield would enhance your next project? Then drop Otis Denison (otis@outsider.tv) or ring 020 7636 6666.

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