Believe Media have bolstered their already impressive commercial roster by signing Jack Weatherley.
The London-born, Devon-raised director has carved out a handy niche for himself as a sports director drawn to big-name campaigns. He's now keen to demonstrate that the skill and discipline required to capture the dynamism of sport also lend themselves to other filmmaking projects.
As far as Believe Media's James Covill is concerned, it's a solid game plan: "Over the past couple of years we have been lucky enough to produce a fair amount of work with high profile athletes. When we saw Jack's work we thought that he would be an automatic fit for the roster."
Executive producer Covill goes on to say: "We're very much looking forward to exploring the everyday beauty in Jack's filmmaking and broadening his offering alongside the sports world that he knows so well."
Not only do Believe Media really understand the nuances of filmmakers, they also offer the opportunity to explore and apply my storytelling to new genres.
It's this opportunity to refine and augment his existing skills that excites Weatherley the most: "I've always admired and respected the work that comes out of Believe Media.
"Not only do they really understand the nuances of filmmakers, they also offer the chance to explore and apply my storytelling to new genres - and that is something very exciting."