David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

NEW LAND PROMOTE MARCUS IBANEZ.
7 October 2020

Anglo-Scandi production company New Land have promoted rising star Marcus Ibañez to their main roster.

After graduating from Berghs School of Communication with a degree in graphic design, Ibañez reached out to director Niclas Larsson for career advice. He was soon on New Land sets as a director's assistant, then second unit director.


Ibañez’s diligence led to him shooting his own commercials, as well as co-directing Coca-Cola’s 'Open Like Never Before' ad with Indra Herö Wide and New Land co-founder Gustav Johansson. His most recent project—for Swedish charity Hjärtebarnsfonden—is arguably Ibañez’s most personal to date.

"My niece was born in 2017 with a congenital heart defect," Ibañez explains, "and I saw how it affected my brother’s family. I wanted to tell a story about how it affects the relationship, oneself, and the child. The cover of 'Heartbeats' by Amason was the perfect partner to that story".


Fancy Marcus Ibañez for your next project? Then drop New Land's Trine Pillay a line via trine@newland.tv or ring 07870 657 578.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.