David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

YONI LAPPIN IS AGILE.
9 November 2020

Agile have added London-based director and photographer Yoni Lappin to their roster for commercials and music promos.

Lappin is a familiar figure at Agile, as he used their HQ as a base to shoot his first music video over a decade ago. Since then he's become well-known throughout the industry, and is critically acclaimed for his focus on youth culture and ability to showcase diverse social situations in visually unique ways.

It's no surprise then that the New York native has developed a reel replete with sharply-shot street style, and is a popular choice with lifestyle and fashion brands. An enthusiastic openness to visual experimentation doesn't hurt his considerable appeal, either.


This forensic attention to detail and cinematic shooting style have also ensured Lappin's approval on the music promo circuit, and he's collaborated with many notable artists including A$AP Rocky, Slowthai, and Mura Masa.

Music videos offer an insight into the undeniable coolness of the director's style, in addition to his observational narrative approach and appreciation for subtlety in performance. He's pretty good, in short, and Agile are very excited to see where their support can take him next.


For more information about Yoni Lappin, get in touch with Agile's Fliss Hutcheson at fliss@agilefilms.com or on 0207 000 2882.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.