David Reviews

 It's the work, stupid.

DIVERSITY TAKES FLIGHT FOR ENGINE AND THE RAF.
3 October 2018

Engine's pitch for the Royal Air Force has nabbed Channel 4's Diversity in Advertising Award for 2018.

The theme for this year's competition was debunking stereotypes and confronting the objectification and sexualisation of women, with Engine's creative - described by Channel 4 as a potential "catalyst for change" - ultimately swaying the judging panel.


All eyes now turn to February 2019, when the winning ad is due to launch via £1 million's worth of airtime. Fellow finalists Elvis Communications (Cadbury Milk Tray), 72 & Sunny Amsterdam (eBay), and McCann Bristol (flybe) will be each be offered £250,000's worth of airtime to still make their pitches a reality.


The Royal Air Force are already making incredible progress for women and this idea will only help bring their great work to a wider audience.

 ”

As for Engine, Managing Partner Louise Hayward admits "it's an amazing feeling to have won", but the onus is now on them to help maintain the RAF's push for diversity.

Hayward says: "The Royal Air Force are already making incredible progress for women and this idea will only help bring their great work to a wider audience. We've worked closely together from day one and we can't wait to get started."

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News

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.