David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

ZCDC HOOK UP WITH UNIT9 FILMS.
11 November 2019

As Venn diagrams go, a mash-up of fact, fiction, documentary, scripted, and experiential is hefty to say the least. There is an overlap, however, and that's where you'll find California-based directing duo ZCDC.

Comprised of Zack Canepari and Drea Cooper, ZCDC are the newest addition to the roster at UNIT9 Films, who are keen to share the ambitious duo's talents with clients in the UK and Europe. According to UNIT9 Managing Director Adam Dolman, the union has been a long time coming.


"Their work speaks for itself; beautifully cinematic, yet thought-provoking, emotional, and human. We've been trying to work with them for years," says Dolman. "We eventually got the opportunity to do so on their fabulous ASICS project."

Dolman is referring to Canepari and Cooper's work on ‘The Eternal Run' - a campaign set in Utah's Bonneville Salt Flats. Together with DP Garrett Hardy Davis and a crew of early risers, the pair harness the location's desolate beauty to captivating effect.


Whether it's commercial outings like this or gritty documentary series for Netflix (2018's ‘Flint Town'), ZCDC aim to "push the boundaries of how we approach storytelling through a variety of mediums"… and both Canepari and Cooper agree that UNIT9 is the place to do so.

To discuss ZCDC further, ring the team at UNIT9 on 020 7613 3330.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.