David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

THE BTS THREAD
6 May 2024

Rather than always include them in the main part of the website, we've decided to create a thread of BTS films so you can check them out as they arise. So, here they are, opening with a spate of the 2023 Christmas BTS films. Watch out for more as they're added.


Do you ever get the feeling the main purpose of a BTS film is to occupy the client while the production team get on with making the actual ad? Client voices suspiciously dominate this look at the Boots 2023 Christmas ad.





These days, the public's eager anticipation of the John Lewis Christmas ad is mainly because it provides a vehicle for the widespread belief that nothing is as good as it used to be. Here, you can find out just what it was all about.





In this BTS, no one loses sight of the importance of bigging up ASDA at every opportunity, but hang in there for an amusing out-take at the end featuring the campaign's expensively acquired star.





This BTS for Apple's 2023 Christmas commercial focuses mainly on the stop-frame animation, and since the commercial itself also shows how stop-frame animation is done, it's all a bit meta (not Meta, but meta).





A glimpse at some of the techniques used by The Mill to bring to life the animals that appeared in this Christmas's T K Maxx commercial.





This isn't an entire BTS of Tiny Bullet's splendid commercial for Gas Networks Ireland but it provides a telling glimpse at the commitment of actor Colman Hayes as he inhabits the role of a puppet badger. Without such heroes, the work would be all the poorer and we salute him.

News

CANNES 2024 - DAY 4

With many attendees heading home on the Friday, Thursday has become the biggest day for socialising, and the pressure is on to find the swankiest venue.


CANNES 2024 - DAY 3

Day 3 was split between the Palais, where DAVID once again took in a few panels, and a sea voyage to the Irlanda - a yacht moored about half mile from the coast.


CHELSEA PICTURES WELCOME SIMON RATIGAN.

Simon Ratigan says it's "an honour and a thrill" to join Chelsea Pictures for commercial representation in the US.


THE ZELLNER BROTHERS SIGN FOR BLINK.

Nathan and David Zellner, the directors of 'Sasquatch Sunset', have joined Blink for UK representation.


REIDS MUST FOR ANONYMOUS CONTENT.

Anonymous Content have signed The Reids for commercials and music videos in the UK and the Netherlands.


CANNES 2024 - DAY 2

Day 2 in Cannes was enlivened by the arrival of the Olympic flame as it makes its way to Paris ahead of the start of the games at the end of next month.


MATHERY ARE GRANTED IMMIGRANT STATUS.

Erika Zorzi and Matteo Sangalli (aka Mathery) have joined IMMIGRANT for representation in the UK and the Benelux.


CANNES 2024 - DAY 1

The familiar rhythms of Cannes Lions kicked in on Monday during the first big day of this year's festival.


AND SO IT BEGINS...

Technically, the Cannes Lions Festival of Creativity is already underway but the Sunday always feels like the calm before the storm.


LU XIAO WEI JOINS KODE.

Kode have signed the talented young director Lu Xiao Wei for commercials and music videos.


BLINK SWOOP FOR RVBBERDUCK.

Director Ben Doyle (aka RVBBERDUCK) is "unbelievably excited" to join Blink for commercial representation.


FRIEND WELCOME BEDROOM.

FRIEND are "stoked" to have directors Soren Harrison and Amir Hossain (Bedroom) on board for TVCs and music videos.


A NEW START FOR LUC RSO JANIN AT JOHNNY FOREIGNER.

Luc 'Rso' Janin has signed with Johnny Foreigner for commercial representation.


NADIA HALLGRE HAS A SHORT FILM AT TRIBECA THIS WEEK.

Chelsea Pictures' Nadia Hallgre has a short film at Tribeca this week.


JIM HOSKING JOINS RADICAL MEDIA

After spending a few years single-handedly broadening the scope of independent cinema, Jim Hosking has returned to the advertising fold.


NOMAD AND ODELAY FILMS PRESENT PRIDE IN OUR WORK.

Are you free on Wednesday, 19 June? Then Nomad and Odelay Films have the event for you!


MATEO WILLIS HOOKS UP WITH THE VISIONARIES.

Intrepid director Mateo Willis, whose credits include 'Dynasties', 'Omnivore', 'Frozen Planet', and other Earthly delights, has joined the diverse roster at The Visionaries.


FILM KLAXON: HAKEEM.

Hak Baker, the man behind 2023's 'World's End FM', learned to play guitar in prison.


STRAIGHT 8 SHOOTOUT: CANNES 2024

If you're in Cannes this year, and you want to make your trip worthwhile... get yourself a ticket to this year's Straight 8.


THE VISIONARIES WELCOME RMY CAYUELA.

The Visionaries have added French-American director Rmy Cayuela to the roster.


IT'S CANADA FOR JOE HOWAT.

Director and photographer Joe Howat says it feels "very surreal" to join CANADA for exclusive representation.


FILM KLAXON: STRIKING WITH PRIDE - UNITED AT THE COALFACE.

Almost ten years after 'Pride' swept the box office, a new documentary from director Ashley Francis-Roy takes viewers back to the Dulais valley in South Wales.


JONNY LOOK EYES SUCCESS AT CREATORS INC.

American comedy director Jonny Look has joined Creators Inc for commercial representation.


THE MILL IS ABUZZ.

2D crack shot Basim Kadhim has joined The Mill as a mid Nuke compositor.


MEGHAN DANIELS JOINS ODELAY FILMS.

South African director Meghan Daniels says Odelay Films "resonate with me on many levels" as she joins for UK and US representation.


News

Address: Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.