Just So co-founder Jonny Madderson is confident Alvarez can do just that: "As the momentum continues to grow in this space, we need a very special team with cross-disciplinary experience. Ali's top-level creative background and outstanding filmmaking chops make her incredibly well placed to help our partners develop world class work."
His enthusiasm is shared by fellow co-founder Jono Stevens, who says: "Overall there's a commitment here... to craft, storytelling, and putting things of value into the world. Ali has the same blood running through her veins and we are very excited to start working with her."
Alvarez's appointment follows her 2016 feature documentary, 'Muerte Es Vida: Death is Life', as well as stints at Fallon London, Brooklyn Brothers, and B-Reel Films. She now sees Just So as the ideal place to combine her two passions:
"In the years since leading a creative department, I've been fine-tuning my storytelling, my film craft, and my bullshit radar. Just So brings the worlds of advertising and filmmaking together with a team of people that inspire me to stay true. Pretty apt name if you ask me."
Think Ali Alvarez and Just So can help your next project? Then ring Simon Bell on 020 7613 3381 or email him via firstname.lastname@example.org.