Former director's assistant Natanael Ericsson is now a director in his own right at New Land.
The Swede has been with the company since its launch in 2015, and learned his craft at the right hand of directors Niclas Larsson and Gustav Johansson. Four years later, Ericsson's earned his own slot on the New Land roster.
This is thanks in large part to Ericsson's tidy showreel, which includes music videos, documentaries, and commercials such this sensitively observed piece for Swedish children's charity Barnens Rštt I Samhšllet (Bris).
As well as intimate work like this, Ericsson is known for his humour and grasp of style and tone. All of these elements are present and correct in this ad for Swedish law firm Vinge, wherein an eccentric furniture maker demonstrates a hands-off approach to chair design.
Such work already bodes well for Ericsson's future, with New Land keen to steer him towards other rewarding projects in both Scandinavia and the UK. For now though, check out the Swede's bracing profile of sous chef Robert Sandberg for Highland Park whisky.