David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

MINI'S SPARK OF INSPIRATION.
31 July 2019

Any museum or gallery patron who's ever struggled to resist touching the art, rejoice! Mini have finally got you covered.

To promote their new all-electric Cooper SE, Mini have launched a new interactive mural at the Rotterdam Cruise Terminal. A joint venture between UNIT9, artist Franky Sticks, and agency 180Kingsday, the mural is designed to be enjoyed at close range.



This is done through pressure-sensitive panels, or 'hot spots', which turn certain areas of Sticks's futurist cityscape into mini-light shows. Projectors (and the odd sound effect) also help the seven-metre-long mural come to life.


The ElectriCity mural gives drivers a feel for the new Mini Electric and the future of mobility, putting them in the driving seat of how their colorful city life plays out.

 ”

Despite the technical complexity involved, Sticks and UNIT9 had only three weeks to complete the mural. Thanks to elbow grease and a stable electricity supply, however, the team managed to deliver 'Neo Rotterdam' in time.

Neo Rotterdam in action.  

Working on such a tight tightaround paid off, says UNIT9's creative director Thomas Davies: "The ElectriCity mural gives drivers a feel for the new Mini Electric and the future of mobility, putting them in the driving seat of how their colorful city life plays out. The future's electric, and like the new Mini, its a whole lot of fun."

It's certainly one of the more colourful demos of electricity we've seen in recent times. Punters may wish to wash their hands afterwards though - after all, who knows where previous visitors' mitts have been.

News

THE JW COLLECTIVE GROWS IN STRENGTH

The JW Collective grows in strength with two significant new collaborations.


SPINDLE BRING FRESH ENERGY TO THE PRODUCTION SCENE.

Greg Hackett of Spindle Films possesses ambition and charmů it could be a winning combination.


A DOUBLE FOR SPEADE

Speade are excited to announce two new signings to their already rich editorial roster: Rich Woolway and Sam Allen.


STINK TOKYO ARE OPEN FOR BUSINESS.

Stink look forward to a new dawn in the Land of the Rising Sun, so to speak, as the production company launch their new Japanese arm.


JARA MORAVEC ENLISTS WITH KODE MEDIA.

Czech-born director Jaroslav 'Jara' Moravec has joined Kode for commercial and music video representation in the UK.


PULSE FILMS SNAP UP SOB.

Up-and-coming directing duo SOB have joined the Music Video roster at Pulse for representation.


YONI LAPPIN ROLLS INTO CANADA.

Anglo-Spanish production company CANADA say they "couldn't be more proud" of signing Yoni Lappin to their roster.


TANTRUM SIGN ALEX HAINES.

Alex Haines can now add tantrum to his eclectic CV after joining them for commercial representation.


MATTHEW PUCCINI JOINS UNIT9.

UNIT9 are pleased to announce the signing of up-and-coming filmmaker Matthew Puccini to their global roster.


JONATHAN GOLDSTEIN

Our friend Jonathan Goldstein has died alongside his wife and baby daughter.


UNIT THINK LONG-FORM WITH DUNCAN COOK.

UNIT have described post-producer Duncan Cook as "the obvious choice" to help expand the TV & Film department at their new Berners Mews headquarters.


TAKING SAM PILLING'S PULSE.

Sam Pilling is a director with a great future, having already set out his stall with a number of brilliant films.


BETHAN SELLER HITS THE SWEET MEDIA SPOT.

Up-and-coming filmmaker Bethan Seller has joined Sweet Media for representation in Ireland.


PARTIZAN SWOOP FOR MATT BARON.

Director Matt Baron targets world domination as he joins the roster at Partizan.


ADAM SPIVEY AND NICK ALLIX JOIN THE ASSEMBLY ROOMS.

The Assembly Rooms have made a double signing in the form of editors Adam Spivey and Nick Allix.


NICOLAS RANDALL ARRIVES AT FEEL FILMS.

Expat director Nicolas Randall has bid farewell to Los Angeles and joined Feel Films in London.


AGILE FILMS WELCOME LILY ROSE THOMAS.

Director Lily Rose Thomas is pleased to join the ranks at Agile Films.


VISION SIGN KELLY SINCLAIR SMITH.

Well-travelled production designer Kelly Sinclair Smith is the latest addition to Vision's Emerging Talent roster.


MOLLY MANNERS SIGNS WITH BISCUIT FILMWORKS UK.

Acclaimed director Molly Manners has joined Shoreditch outfit Biscuit Filmworks UK.


BIG BUOY INTRODUCE BIG KAHUNA.

Post-production house Big Buoy have unveiled their new spin-off studio, Big Kahuna.


DARK ENERGY ARE ALL BLOK-ED UP.

Dark Energy have signed directing duo BLOK for commercial representation.


MINI'S SPARK OF INSPIRATION.

Any museum or gallery patron who's ever struggled to resist touching the art, rejoice! Mini have finally got you covered.


MEET THE CHANNEL 4 DIVERSITY IN ADVERTISING AWARD FINALISTS.

Channel 4 have revealed the seven finalists that will compete for the 2019 Diversity in Advertising Award.


PARK PICTURES SIGN UP-AND-COMER BERND FAASS.

German director Bernd Faass has joined Park Pictures for UK and US representation.


DOMINIC SAVAGE TRIUMPHS IN NEW CHANNEL 4 DRAMA SERIES.

Unltd director Dominic Savage has received rave reviews after the first episode of his new drama.


News

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.