David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

THE MVPA HAVE PARTNERED WITH WDMV AND TAKEN ADVICE FROM IPJ TO DEAL WITH A LONG-STANDING PROBLEM.
21 February 2022

The gnarly world of Pop Promo directing has had a growing tendency to generate disputes between the various interested parties in the past few years, and The Music Video Producers Association (MVPA) have partnered with We Direct Music Videos (WDMV) and director Ian Pons Jewell to construct a new template for music video production contracts in the hope that this will minimise problems in the future.

As budgets have declined in this area of film-making, production companies have been expected to take on more and more of the risk and cost without necessarily getting a share of the rewards. The new template aims to recalibrate this situation by ensuring that contracts reflect the investment made by production companies.

According to Steve Davies - the CEO of the MVPA: "It is critical to ensure that [production companies] have a sustainable business model when they choose to invest in a video."

And he feels it's been a very constructive process: "Working with Ian and WDMV on this has been rewarding. I see a determination and commitment to music videos born from their passion and desire to make them."

Ian Pons Jewell is similarly pleased with the opportunity to make progress: "Since the significant change in budgets, music videos have been an incredibly tough world to navigate, with pretty horrendous terms for the directors and crews working on them.

"Despite this, it's a great art form, so we hope that these contract changes can be embraced as a step toward making music videos a better space.

"WDMV kicked off this conversation, shining a light on the realities of the music video world and improving pitching terms, so I'm hoping this will be another big positive step for us. The APA/MVPA have been an incredible partner in this, working with us on the language and realities of this improvement in contract terms''

For WDMV the crucial requirement is for greater transparency within the music industry. Miranda Tiano, Global Lead at WDMV: "We are honoured to work with the APA/MVPA on constructing a music video contract that covers a variety of requests that have not been taken into consideration such as stills usage, profit share for artist merchandise, and directors' cuts. When Ian Pons Jewell approached us with his idea to update contracts, we knew it would be a huge undertaking''.

You can visit the Music Video Producers Association website to download the latest Music Video Agreement.

Follow the conversation on all social media platforms (@ApaLondon and @WeDirectMV) with the hashtag #MVPA2 and #MVPAXWDMVXIJP. Join Ian's LIVE broadcast on Instagram (@ianponsjewell) at 4 pm on Monday, 21 February.

News

PARK VILLAGE WELCOME IAN DERRY AND GOSHDAMN.

Intrepid filmmaker Ian Derry and directing duo GoshDamn have joined Park Village for UK and European work.


DAN FRENCH JOINS STICKER STUDIOS.

Sticker Studios have completed the signing of Dan French for commercial representation.


KODE PICK THE BERRY BOYS.

Kode have added Ryan Burnham and Luke Robson (aka The Berry Boys) to their roster.


THE LIGHTS ARE ON AT ELECTRIC STUDIOS.

Electric Theatre Collective's latest offshoot, Electric Studios, is open for business with Geoff Parsons and Ben Honour at the helm.


SUNE SØRENSEN JOINS NICE SHIRT

Nice Shirt Films are extremely pleased to reveal that director Sune Sørensen has joined their talented roster.


FOREVER ENLIST SAYNA FARDARAGHI.

British-Persian director Sayna Fardaraghi has joined Forever's bespoke roster for representation.


LIFE'S A STITCH FOR SARA FAULKNER.

Stitch reckon Sara Faulkner's "reputation precedes her" as she joins their roster of editors.


AB/CD/CD JOIN OB MANAGEMENT.

Alphabetti spaghetti fans will be pleased to learn that AB/CD/CD have joined OB (Management)'s talent roster.


JADE ADEYEMI JOINS VISION ARTISTS.

Vision have signed another Emerging Artist in the shape of production designer Jade Adeyemi.


CALEB FEMI ARRIVES AT KODE.

Multidisciplinary talent Caleb Femi has joined Kode for representation.


TV KLAXON: AM I BEING UNREASONABLE?

There are shades of A Simple Favour to new BBC One comedy thriller Am I Being Unreasonable?


FILM KLAXON: SEE HOW THEY RUN

Though not an Agatha Christie adaptation per se, See How They Run has the author’s fingerprints all over it.


STANLEY BROCK AND MY ACCOMPLICE UNITE.

Twenty-one-year-old director Stanley Brock is already a well-travelled man,


THE VISIONARIES WELCOME CARLY CUSSEN.

In-demand filmmaker Carly Cussen is now represented by The Visionaries for commercials and music videos.


TWENTYFOUR SEVEN HAVE REASON TO SMILE.

Spanish production outfit Smile are now part of the Twentyfour Seven family.


TALKING FILM WITH ALEX DUNNING

Earlier this summer, DAVID had the opportunity to speak to creative-turned-director Alex Dunning who recently joined the roster at Flipt.


TV KLAXON: WEDDING SEASON.

Missing Link Films director Laura Scrivano, whose credits include The Lazarus Project and McDonald & Dodds, has shot four episodes of Disney+ caper Wedding Season.


GUS RIBEIRO HEADS FOR ABSOLUTE.

As the summer transfer window closes, Absolute Post have signed their own Brazilian hotshot in the form of Gus Ribeiro.


SEBASTIAN WHYTE JOINS THE VISIONARIES.

The Visionaries always have a keen eye for new talent, with director and photographer Sebastian Whyte the latest to join their ranks.


JONATHAN BOX ARRIVES AT NO.8.

Jonathan Box is the new VFX Supervisor at No.8, and the former MPC man is ready to rock and/or roll.


SAINTS ROW BLOW.

The live-action trailer for Saints Row, a reboot of Volition's open-world crime series, is an over-caffeinated mess.


KATE DAWKINS STUDIO IS FOUNDER MEMBER OF NEW FLIPT VENTURE

Kate Dawkins Studio is the founder member of a new FLIPT venture.


DAVID PLAYS... TREK TO YOMI.

Trek to Yomi wears its influences on its sleeve, and then uses that sleeve to wipe blood from a katana.


GARTH MARENGHI'S TERRORTOME.

Fans of Garth Marenghi's Darkplace, "the most significant televisual event since Quantum Leap”, will be pleased to know that Marenghi (or Moxie Pictures director Matthew Holness) has written a new book, TerrorTome.


AMBER PARK ARRIVES AT BLACK DOG FILMS.

Multidisciplinary artist and entrepreneur Amber Park has joined Black Dog Films for commercial representation.


News

Address: Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.