David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

JARA MORAVEC JOINS HAMLET.
22 June 2021

Czech filmmaker Jara Moravec has joined HAMLET for representation across Belgium, France, China, The Netherlands and Japan.

The first addition to the roster since HAMLET opened their new Paris office at the beginning of June, Moravec trained as a photographer before turning his attention to film. He's shot commercials for major brands like Shell and Adidas, and his distinctive aesthetic plays with a sense of unreality - blurring the boundaries between the physical and the imaginary.


This ability to create atmosphere and build distinctive worlds is what first drew HAMLET co-founder Jason Felstead's attention. "I discovered Jara's work through his short film 'Bromance', which is a piece of work that has everything I look for in a director: strong characters, technique, sensibility and strong cinematography.

"But even more importantly he has a great personality that fits right into the way we like to work. I'm very pleased to have him on our roster and look forward to working with him."


HAMLET seems to be the cool kid seated in the back of the classroom plotting his own ideas.

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At the same time, Moravec was drawn to the production company's disruptive sensibility and willingness to move against the industry grain. "I appreciate HAMLET's work and their ambition to create advertising that's different, that stands out from the crowd like a weird high school freshman. That guy is usually the most fun in the end."

"HAMLET seems to be the cool kid seated in the back of the classroom plotting his own ideas. Their work has buckets of attitude and style, and I cannot wait to shoot some memorable images with them."


To find out more about Jara Moravec's adventures with HAMLET, get in touch with Jason Felstead at jason@hamlet.tv or on +32 472 48 47 00.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.