David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

ONLINE AND IN FORM.
1 July 2020

According to a recent UCL Institute of Education study, a fifth of pupils - around two million children in the UK - have done little or no homework during lockdown. The kids may not see the harm in it, but companies like BT do.

That’s why the telecoms giant have launched ‘Digital Dash’ - a free mobile game that combines athletics with digital skills training. Think Konami’s ‘Track & Field’ for the iPad generation.

The game lets both Android and iOS users create their own Lycra-clad athlete, with options including sunglasses, hijabs, and jet packs, among other things. No word on whether performance-enhancing drugs or Nike Vaporfly shoes will be available post-launch.


Where else can you put on your jet pack, style your mohawk, and learn digital skills for life?

 ”

As well as self-expression, the game’s main goal is to explain concepts like algorithms, computational thinking, and logical reasoning. This is done through brain teasers and simple but addictive reaction time tests with a sporting theme.

Agency Wunderman Thompson are behind the game, and chief creative officer Steve Aldridge is emphatic that ‘Digital Dash’ “puts education first without compromising on fun. Where else can you put on your jet pack, style your mohawk, and learn digital skills for life?”

Those who put in the screen time and top the leaderboard will be invited to compete in a live final on Thursday July 23rd, hosted by Kelly Holmes and Reggie Yates. But the brand’s long-term goal is to help pupils whose progress has disrupted by Covid-19 - the worst game changer imaginable.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.