David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

AND SO IT BEGINS...
17 June 2024

Technically, the Cannes Lions Festival of Creativity is already underway, but the Sunday always feels like the calm before the storm... and, although by the evening's end, revellers were spilling onto the Croisette in dangerous fashion, it was nothing compared with the madding crowds of later in the week.

There are those who feel the opulence of Cannes is jarring at a time when so many companies are struggling, and you can't really argue with that perspective. Especially, as the Cannes Lions show rolls on with little on no regard for such considerations.

A press release distributed by Cannes yesterday boasted that this year the awards have received 26,753 entries across all the categories.

Submission fees vary from €650 (the 'early worm' price in around 20% of categories) to €2,580. It seems probable that the average submission cost of these entries sits somewhere around €1,100. That's roughly €30 million of revenue from submission fees alone.

There's tremendous belief in the power of celebrity during the festival, and all kinds of famous people will be speaking on panels and being exhibited on stages both inside and outside the Palais. (It's just as well for UK attendees that these appearances are on both sides of the delegate threshold... very few of those who've travelled from London will be lanyarded at any point this week).

Sharing a table with DAVID on the Carlton Terrace tonight was our great friend Sophie Gold of Eleanor Films. This is her first visit to Cannes for five years, and we were reflecting on the tremendous changes, both personal and corporate, that have occurred between now and then.

As we spoke, we were being sized up by those floating between the tables, manifestly hoping to make a vital contact that might justify their investment before the week has even begun.

DAVID is, in that regard, an inevitable disappointment, and their concentration switched wholly towards our charismatic companion upon discovering that we are not in a position to dole out any work.

According to the prevailing wisdom, Cannes isn't as good as it used to be. The villains of this transformation are often held to be the tech companies that dominate the landscape, figuratively and literally, but it's not clear exactly how their land grab has altered the routine of those attending, which still largely revolves around swimwear and socialising.

One thing's for sure though, as the sun set on a day of blue skies and warmth, Cannes is not a bad place to be, and no one privileged enough to attend should complain about it, because there are many holding the forts back home who would rather be here than there.

News

MATT TURNER JOINS NO.8 AS CREATIVE DIRECTOR OF COLOUR.

No.8 have a new Creative Director of Colour in the form of Matt Turner.


LOOP TALENT WELCOME PRODUCTION DESIGNER DELPHINE FYRST.

Danish production designer Delphine Fyrst has joined Loop Talent as she continues to make a name for herself in the UK.


GERMAN TORRES SIGNS FOR NM TALENT AT NM PRODUCTIONS.

German Torres has become the latest director to join the NM Talent roster at NM Productions.


FINCH SWOOP FOR ARUNDATI THANDUR.

FINCH have added director Arundati Thandur to the roster after the success of 'I'm Dying Inside' for Modibodi.


TV KLAXON: PIGLETS.

HunkyDory's Victoria Pile directs a new comedy for ITVX about police trainees.


1STAVEMACHINE AND EMIL NAVA LAUNCH AMMOLITE MACHINE.

Ammolite, the company founded by director Emil Nava in 2019, has become Ammolite Machine.


BLINK SNAP UP DANIELLE LEVITT.

American photographer and director Danielle Levitt is now on the books at Blink.


WILLIAM STEFAN SMITH JOINS BISCUIT FILMWORKS.

Director William Stefan Smith has signed for Biscuit Filmworks in the UK and the US.


ISBA, THE APA AND THE IPA AIM FOR PERFECT PITCH

Three trade bodies have come together in an attempt to create a less imperfect way of bidding for business.


FINAL CUT SIGN NAYIM SAATI.

Nayim Saati's career as a shit-hot editor has taken him from New York to Amsterdam, where his work for 72andSunny caught the eye of Final Cut.


LOOP TALENT LAND MARTI GUIVER.

Director of photography Marti Guiver is now represented by Loop Talent for commercials, music videos, fashion films, and more.


BENNETT JOHNSON ARRIVES AT MISSING LINK FILMS.

Director Bennett Johnson says Ben and Heather Link are "a bit of a dream team" as he joins Missing Link Films for UK representation.


JARED CLAYTON JOINS ACADEMY FILMS.

Self-taught director Jared Clayton is now on the books at Academy for UK and US work.


REVOLVER WELCOME TASO ALEXANDER.

Good news for Revolver as Taso Alexander joins for commercial representation Down Under.


FREDDIE CATTANEO SIGNS FOR RATTLING STUFF.

Freddie Cattaneo has become the latest addition to the roster at Rattling Stuff.


PRACTICE MAKES PERFECT FOR JELLY.

American creative workshop Practice are now represented by Jelly for global work.


SEBASTIAN THIEL AND SAM AND DAVID CUTLER-KREUTZ JOIN OB42.

Not one, not two, but three new faces have arrived at OB42: Sebastian Thiel and brothers Sam and David Cutler-Kreutz.


KEEGAN BRADLEY FACES ANOTHER TEST.

With Keegan Bradley in the news, DAVID thought he'd revisit one of the best golf ads of all time.


FILM KLAXON: DAMMI.

Yann Demange, director of ''71' and 'White Boy Rick', is back with an experimental short film about home and identity.


ODELAY FILMS SWOOP FOR JENNIFER SHERIDAN.

Comedy director Jennifer Sheridan is now on the books at Odelay Films.


DANIELA ROTARU JOINS TIME BASED ARTS.

Her country of birth may be out of Euro 2024, but Romania's Daniela Rotaru has every reason to be happy.


AI UP, IT'S KEANU REEVES!

Keanu Reeves plays a cybersecurity expert called in J in this Palo Alto Networks spot.


FILM KLAXON: ISAAC.

When a commentator says "It's been a tough road for Isaac Chamberlain" he means it.


PAUL BRIGANTI HEADS FOR RADICALMEDIA.

Comedy director Paul Briganti has joined RadicalMedia for commercial representation in the US.


IT'S CASWELL COGGINS FOR JOHNNY FOREIGNER.

Seasoned commercials director Caswell Coggins is now represented by Johnny Foreigner for all in-house work.


News

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