David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

FRIEND WELCOME BEDROOM.
13 June 2024

FRIEND are "stoked" to have directors Soren Harrison and Amir Hossain (Bedroom) on board for TVCs and music videos. Founder Luke Jacobs says "they are very much at the forefront of a new wave of directors" and have "achieved so much in their career already."

This means a lot to Hossain, who says: "I've been a fan of FRIEND's work for a while. When looking for a new home we felt our work aligned very well with the team's vision and taste. I'm excited to create more together with such a great team."


Keep your eyes and ears peeled for Bedroom's FRIEND debut. In the meantime, check out this nostalgic promo for The 1975 that brims with late Nineties and early Noughties energy. You want Von Dutch t-shirts, Polaroid snaps, and miniature disco lights? You got them!

The track's spangly sound complements Bedroom's visuals well, as the film tells a familiar tale of boy meets girl…, erm, meets mix CDs, house parties, and fluorescent everything. The result is a glossy, cheerful look back at what felt like a hopeful past - questionable fashion choices and all.


For more information about Bedroom, call John Rooney on 020 3397 3111 or email john@friendlondon.tv.

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