Johnny Foreigner's already formidable roster of directors now boasts Peter Lee Scott for commercials and branded content. Popular with brands at home and abroad, he's admired his new reps for some time.
"Johnny Foreigner have always been a home to fantastic directors, so I'm delighted to join the roster," Scott says. "Olivia Hirschberg and Karen James are a great team and I'm looking forward to some exciting opportunities this year with them." UK brands best be on red alert.
It's the perfect opportunity to revisit Scott's 2019 ad for Sloggi, which gave the lingerie sector a welcome kick up the jacksie. Colette Zacca, best known for her breakout performance at the Notting Hill carnival, performs 'Granny Got Pants' - a brilliant version of 'Baby Got Back', the 1992 Sir Mix-A-Lot hit.
Peter's contemporary style with light comedy and strong musicality makes for a powerful combination to have on our roster.
Lines such as 'I like big pants and I cannot lie', and "You gotta go big or go home" are delivered with an attitude you wouldn't expect from someone who's had a double hip replacement - but there she is with waist-high knickers and a boombox on her shoulder. With both Zacca and Scott on top form, the outcome is solid gold.
Such work leads Olivia Hirschberg to say: "Peter's contemporary style with light comedy and strong musicality makes for a powerful combination to have on our roster. We are absolutely thrilled to have him on board."
And what does Karen James think about Johnny Foreigner's new man? "Peter offers a very current and individual style to directing ads and content. It's no surprise he's picking up awards left, right, and centre." Expect more gongs in other positions soon.
For more on what Peter Lee Scott can bring to your next project, email Karen James via email@example.com or ring 07909 900 700.