David Reviews
 "You're not an artist, Peggy. You solve problems." Don Draper.
THE FUTZ BUTLER DELIVER FOR ITV.
8 December 2022

When ITV needed a new sonic identity, they rang The Futz Butler, who blend music, sound design, and field recordings like audio alchemists. The challenge was to make ITV1, ITV2, ITV3, ITV4, and ITVBe sound similar but different, and make a bespoke mnemonic for ITVX. Simple, right?

That's where dauntless founder and creative director Paul Sumpter came in: "Our vision was to build a challenging and memorable sonic identity for ITV that turns heads and changes perceptions. A sound that is as bold as it is reflective of modern Britain." This called for a Finnish zither, a VHS player, a bag of sugar, and some party balloons.


These became Sumpter's instruments, accompanied by a choir made up of iPhone voice notes. The process intrigued ITV executive creative director Tony Pipes, who says: "The Futz Butler have been a pleasure to work with from day one. The work they produced was exciting, challenging, and original - taking us out of our comfort zone whilst still hitting the brief and expressing the brand.

"How they work, the process and the original way they approach the work is not only fascinating, but effective. It's been a joy." Keen to hear what all the fuss is about? Then tune into any of ITV's five channels or their new-fangled streaming service.

For more on what The Futz Butler can bring to your next project, ring their London HQ on 020 7404 7227.
News
IT'S JOSEPH MAY AT FEED ME LIGHT.

Feed Me Light are "absolutely thrilled" to welcome director Joseph May to their ranks.
ART APPRECIATION WITH STRING & TINS.

"What does a painting sound like?" It's a question which has fascinated String & Tins for a while now, so the company came up with 'STILLS'
STRAIGHT 8 ORIGINALS

The Straight 8 circus rolls into the BFI on the Southbank for the second time in a fortnight on Thursday 8th June.
SEVEN NEW DIRECTORS AT PAPAYA LONDON.

Papaya London are feeling lucky as they welcome seven new directors to the roster.
ALICE KUNISUÉ JOINS FRIEND LONDON.

Alice Kunisué has joined Friend London for commercial representation.
ODELAY FILMS SNAP UP THE MASONS.

Maruska and Donna-Marie Mason are directors, photographers, and partners at work and at home.
MIGUEL CAMPAÑA LANDS AT CAVIAR.

Caviar have signed Miguel Campaña for representation in the UK, France, Belgium, and the Netherlands.
THANKS FOR THE MAMMARIES.

A cheeky new campaign for Flora's vegan spread encourages consumers to 'skip the cow'.

MINDSEYE WELCOME ANDERS BUNDGAARD.

Copenhagen-based director Anders Bundgaard has joined MindsEye for UK representation.
JULES RENAULT PARKS UP AT KNUCKLEHEAD.

Jules Renault is now on the books at Knucklehead on both sides of the Atlantic.
LIAKH JOINS SPINDLE.

Ukrainian director Daniel Liakh now goes by LIAKH instead. No longer weighed down by his first name,

A SINE OF LIFE FOR FRANKIE BEIRNE.

Sine Audio reckon they've hired an "exceptional sound designer" in the form of Frankie Beirne.
MISSING LINK FILMS ENLIST FLORENCE NOBLE.

Missing Link Films have signed comedy Florence Noble for UK representation.
THE BEAUTIFUL COLLABORATION OF ALL OF US HERE.

Two good friends of DAVID REVIEWS, Barney Richard and Isabella Parish have joined forces to create 'All of Us Here'.
ZORNITSA DIMITROVA SIGNS WITH ELEANOR FILMS

Director Zornitsa Dimitrova has signed with Eleanor Films for global representation.
IT'S WE THE GRIMSHAWS AT HUNKYDORY.

Director duo We The Grimshaws have joined HunkyDory for UK representation.
FILM KLAXON: BROKEN WINGS.

When Studio Birthplace learned about bird poaching, they were compelled to dig deeper.
SPOTLIGHT ON... LORENA PAGÈS

Lorena Pagès is part of a new wave of talented cinematographers who may wear their ambition lightly but should never be underestimated.
HAMLET WELCOME MAYA MARGOLINA.

Director Maya Margolina has made her way to HAMLET for work in Belgium, France, the Netherlands, and China.
INTRODUCING RICKY RXSE AT 1STAVEMACHINE.

1stAveMachine have added British-Jamaican director Rick Rxse to their ranks.
FURMANN + VASSO JOIN OB.

Outré directors Furmann Ahmed and Vasso Vu have joined OB to "forge moments that make an impact on culture".
ALICE FASSI PLUMPS FOR DIRTY FILMS.

Italian director Alice Fassi has joined Dirty Films for commercial representation.
CAN YOU CRACK IT FOR LEXUS?

Earlier this year, Lexus released 'Stay Ahead', a bite-size espionage thriller that centred on a mysterious briefcase. Now it's time to find out what's inside.
MICHAEL J FERNS AND CRISTINE BERGLUND JOIN THE RATTLING FAMILY.

Michael J Ferns and Cristine Berglund have joined both Rattling Stick and Rattling Stuff in one fell swoop.
JUSTICE MUKHELI ARRIVES AT CURATE FILMS.

South African polymath Justice Mukheli has signed with Curate Films for UK representation.
News
Address: Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.