David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

THE VISIONARIES ENLIST MICHAEL GEOGHEGAN.
13 July 2022

Seasoned ad director Michael Geoghegan has joined The Visionaries for representation. Geoghegan made his name after the launch of MTV, with promos for artists like Enya, Kim Wilde, and Five Star. He then seized the chance to direct commercials and has loved the medium ever since.

Geoghegan's highlights include this powerful ad for Greenpeace that lets a polar bear loose in East London. The inquisitive creature—realised through practical effects rather than CG—noses through the urban debris that blots 21st century life, and underlines humanity's impact on places like the Arctic Circle.


Another of Geoghegan's satisfied clients is British Airways, who asked him to direct a 60" appetiser for the London 2012 Olympics. Scored by The Clash's London Calling, the film sees a plane taxi through the city thanks to some clever post production jiggery-pokery (the congestion charge would have been stratospheric otherwise).


The Visionaries' new man alos enjoys the countryside, as shown by this collaboration between Visit England and outdoor retailer Blacks. "Own it, live it, revel in it, and take pride in it," says the narrator, as Geoghegan delivers a breathless montage that keeps viewers on their toes.


Click here to see more of Michael Geoghegan's work. Next, drop Corin West a line via corin@lemonadereps.com or call 07792 675 779.

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