Curate have completed the signing of Meghan Daniels for commercial representation. Madeleine Sanderson and Dan Dickenson's global talent search brought them to South Africa where they found a savvy, non-binary director.
Dickenson explains: "We first met Meghan when we partnered them up with Amelia Gething in our Writers Room for a talk with the top forty marketeers from Adidas about the power of Generation Z. They and Amelia were a real eye opener to who Gen Z actually are—the marketeers were blown away by the talk."
Sanderson is equally impressed by what she calls a "mixed-media smörgåsbord of creativity", with Daniels often using text, paper craft, Handycam footage, etc. to create a lived-in aesthetic. "They are not afraid to use any technique to tell the story," Sanderson says, "and we are thrilled to have them on board."
As well as an in-demand filmmaker, Daniels is also a multimedia journalism lecturer at the University of Cape Town. Not only does this let Daniels give something back to their alma mater, it keeps them abreast of how and inspired by Generation Z view the world. No wonder brands like Nike and Adidas are so keen to work with Curate's new signing.