David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

HADI SHUAIB IS A FRIEND INDEED.
27 October 2021

Friend London have added director Hadi Shuaib to their commercial roster.

Often known by his first name (like Raúl or Cher), Shuaib brings an accomplished reel to his new home. It's also a reunion of sorts with managing director Luke Jacobs, who is the namesake of Shuaib's cinematographer.

"I'm considering changing my name to Luke Jacobs, by deed poll, to complete the set," Shuaib jokes. "But seriously, sometimes your gut just tells you, "This feels like home", and that was the case with Friend."


MD Jacobs is proud of this mellow atmosphere, and reckons Shuaib will thrive at 1-5 Clerkenwell Road: "We're delighted to welcome Hadi on the roster. His elegant, cinematic work really cuts through, plus he's a thoroughly nice guy."

One piece that caught the attention of Friend London was Shuaib's 2021 ad for SuperValu. This steely commercial rejects preconceived notions about Gaelic football and elevates the next generation of fans and players alike. Jacobs and co. hope there's more like this to come.


Reckon Hadi Shuaib fits your next brief? Then call Jo Rudolphy (jo@friendlondon.tv) or Daisy Thomas (daisy@friendlondon.tv) on 020 3397 3111.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.