David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

LAY OUT THE FRED CARPET
18 October 2021

You'd be hard-pressed to find anybody working in the advertising industry who has as much exuberance and enthusiasm as Naomi Simpson.

Here at DAVID, we've known her a long while, and she has always been hustling in the most positive way on behalf of her directors, and navigating the numerous pitfalls of film production to ensure an outcome that pleases everybody.

Her company Fred was originally established as an agency of directorial talent and it will continue to operate in that capacity, but this year Simpson has added a major new string to Fred's bow by also running it as a fully fledged film production company.

A few weeks ago, DAVID caught up with Naomi and Gerald McMorrow - an old friend of both hers and DAVID's - at a busy club in Soho where we talked about their working history; Gerald's career in America; and how excited they both are about Fred.


A couple of weeks before we made this recording, DAVID had the pleasure of a lengthy catch-up with Naomi beside the swimming pool at Shoreditch House, and during that conversation she laid out her hopes for Fred.

She was very candid that day, and unflinching in her verdict of the way the advertising industry sometimes exploits directors. We've rarely been more certain of someone's sincerity when they claim to want to do things differently. Naomi cares passionately about doing everything the right way, and it's an approach that deserves to succeed. And it will.


Naomi's pride in her directors was evident again last week when she brought seven guests including Gerald and myself to the world premiere of 'Phantom of the Open' at the London Film Festival. It was directed by Fred's Craig Roberts, and Naomi was beaming as Roberts took to the stage ahead of the film, alongside those who helped make it including Mark Rylance who stars in it and Simon Farnaby who wrote it.



The film itself is fantastic - a brilliant blend of pathos and comedy - and looks certain to be a huge hit when it goes on general release next spring.

For more, contact Naomi Simpson on 07916 351123 or via email using naomi@wearefred.co.

News

PARK VILLAGE SNAP UP CLAIRE HARRISON.

Beauty director and photographer Claire Harrison has completed her move to Park Village.


TV KLAXON - STAR TREK: PICARD

Star Trek: Picard is Amazon Prime's answer to Star Trek: Discovery on Paramount+.


SAMMI COHEN ARRIVES AT MINDSEYE.

Mere days after the arrival of James Larese, MindsEye have bolstered their ranks further by signing Sammi Cohen.


PAPAYA FILMS LONDON OPEN THEIR DOORS.

The new year has brought Papaya Films London a new office.


ANDZEJ GAVRISS JOINS STINK

Stink have signed award-winning director Andzej Gavriss for commercial and music video representation across Europe, the US and Asia.


KNUCKLEHEAD MAKE A THRASH DECISION.

Knucklehead USA director Kyle Thrash has now joined the company's rosters in London and Amsterdam.


OLLY WIGGINS SIGNS FOR LOOP TALENT.

Experienced director of photography Olly Wiggins can now be found at Loop Talent.


COMMON PEOPLE FILMS WELCOME DENISE MORENO.

Multitalented Spaniard Denise Moreno has her first UK representation thanks to Common People Films.


GERM-O-VISION: ASTRAZENECA'S FLU CAMPAIGN.

This cinema ad urges parents to get their children vaccinated as flu season unfolds.


PETER HARTON JOINS MOXIE PICTURES.

Moxie Pictures have completed the signing of Danish director Peter Harton.


TV KLAXON: THE LORD OF THE RINGS.

The most expensive television series ever made finally has some bling to show off.


JAMES LARESE LANDS AT MINDSEYE.

James Larese has joined MindsEye for commercial representation in the UK.


SPORTSCAR ARRIVE AT RADICALMEDIA.

Directing trio Ariel Fish, Lucy Sandler, and C Prinz (aka sportscar) have joined RadicalMedia’s UK and German rosters.


THE VISIONARIES ENLIST HUSE MONFARADI.

Well-travelled filmmaker Huse Monfaradi has joined The Visionaries for commercial representation.


FILM KLAXON: ANDREA ARNOLD'S 'COW'.

Andrea Arnold of Park Pictures offers an insight into the lives of dairy cows.


KODE SWOOP FOR JOSH SONDOCK.

KODE's already potent roster now boasts director Josh Sondock for commercials and music videos.


A SOUND APPOINTMENT FOR MACHINE.

One-stop audio shop Machine have announced Brice Cagan as their new head of music.


SNAPPER HAVE IT ALL MAPP-ED OUT.

Talented comedy director MAPP (or Steve Mapp, if you're not into the whole brevity thing) has joined Snapper Films for UK work.


TV KLAXON: CHANNEL 4'S SCREW.

Unless you've been in solitary confinement for ages, it's been hard to ignore the advertising blitz for Channel 4's Screw.


SIT IT OUT: AFTER LIFE PARK BENCHES.

The latest inductee to the Park Bench Hall of Fame is from Netflix comedy-drama After Life.


RAFAEL DAMY JOINS BIRTH

Brazilian Rafael Damy is to be represented outside his home country for the first after signing with BIRTH London.


BRTHR SIGN FOR HAMLET.

HAMLET have signed directors Alex Lee and Kyle Wightman (aka BRTHR) for representation in Europe and China.


DANIELE ANASTASION JOINS KNUCKLEHEAD

Acclaimed documentary filmmaker Daniele Anastasion has signed to Knucklehead for representation in the UK and Amsterdam.


PHILIPPA THOMAS HAS FLIPT

Philippa Thomas has joined forces with three of her most loyal confederates to start a new venture called Flipt.


ASHLEY ARMITAGE MEETS HENRY.

American director and photographer Ashley Armitage has joined Henry for French representation.


News

Address: Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.