David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

JESSY MOUSSALLEM JOINS OBJECT & ANIMAL.
18 January 2021

Meeting the Middle East's version of Pablo Escobar is all in a day's work for Lebanese director Jessy Moussallem.

A 2018 promo for Damian Lazarus & the Ancient Moons saw her visit the country's Bekaa Valley, known for its many cannabis farms. Yet Moussallem chooses to celebrate the region's determined communities instead.

This intrepid attitude has earned the Beirut-born talent plenty of admirers, not least Dominic Thomas and Morgan Clement. They've just signed Moussallem to Object & Animal's commercial roster, "a storyteller whose iconic imagery is both authentic and necessary."


Her reel includes work for Levi's, SNCF (France's state-owned railway company), and Lebanese rock band Mashrou' Leila. This 2017 effort for the latter has Moussallem assemble a hundred-strong cast in tribute to Arab women. Filmed in locations across Lebanon, the promo exudes strength and grace.


Meanwhile, Moussallem's latest film tackles another pressing issue: the coronavirus pandemic. This ad for Médecins du Monde/Doctors of the World gives voice to Covid-19, with displaced and disenfranchised groups in the disease's sights. Fortunately, the advertised humanitarian group also move at considerable pace.


To discuss Jessy Moussallem's work further, ring Object & Animal's Dom Thomas (dom@objectanimal.com) or Morgan Clement (morgan@objectanimal.com) on 020 3633 7665.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.