David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

FOREVER NAB FONS SCHIEDON.
15 January 2021

Multidisciplinary artist Fons Schiedon has joined Forever’s bespoke roster for UK representation.

The Dutchman flits between illustration, animation, and live-action with ease, making him another valuable asset to Sasha Nixon's team. Her goal is to firmly establish Schiedon on these shores.

It helps that he arrives in good form. While few will look back fondly at 2020, Schiedon gave Groove Armada fans something to cheer about with his promo for 'Lover 4 Now'. In his sketchy, expressive world, even cats and dogs have embraced video conferencing.


Schiedon makes another trip to the animal kingdom in this animated PETA commercial. The Super Bowl ad, inspired by Colin Kaepernick taking a knee in 2016, was never broadcast due to its divisive subject matter, but you can't fault the delivery.



Lastly, Schiedon demonstrates his mixed-media flair in this recent online spot for Adidas. What begins as a modest live-action shoot morphs into an eclectic deconstruction of the brand's Futurecraft trainer. It's a strong calling card for the director, and shows why Forever made their move.


Click here to sample more of Fons Schiedon's work. To discuss availability, ring Forever's Jo Rudolphy on 020 3371 0669 or email jo@forever-pictures.com.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.