David Reviews

 It's the work, stupid.

JEANA THERON JOINS ANNEX FILMS.
6 September 2018

Annex have landed one of South Africa's foremost talents in the form of director Jeana Theron. An avid video artist since her university days, Theron began her career as a personal assistant and creative researcher before finally occupying the director's chair.

It's clear her years of graft have paid off, as Theron arrives in the UK with a compelling reel of work. Darting between commercials, fashion films, promos, and other projects, the South African delivers refined results whatever the brief.



Such work has drawn the eye of brands and awards juries alike, with Theron's ‘Breaking Ballet' series earning Cannes praise for its artful spin on workout videos. The online series is comprised of eight vigorous dance routines - including one inspired by Marvel's cultural juggernaut, ‘Black Panther'.

Theron's grasp of performance and composition grows stronger with every shoot, while her new colleagues at Annex think it's time UK advertisers sampled this talent for themselves.



Jeana Theron's reel is available here. For more information, get in touch with Tasha Ponton via tasha@annexfilms.co.uk or give her a ring on 020 7440 1400.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.