David Reviews

 It's the work, stupid.

PARTIZAN WELCOME JAMES F COTON.
17 May 2018

Filmmaker James F Coton has become the latest addition to Partizan's diverse ensemble.

The production company were particularly drawn to Coton's eclectic style, with the Frenchman drawing from a variety of genres and aesthetics. This has led to a solid reel encompassing promos, commercials, and branded content.


What are Coton's influences? Namely hip-hop and Japanese manga. His upbringing saw him devour new beats and stylised comic art. Whether it's a music video or a TVC, Coton automatically strives for rhythmic pacing and eye-catching visuals.

This approach has served both him and his clients well - for instance, this Tesla commercial builds suspense as the electric vehicle surges through the night.



How does the rest of his reel compare? As well as restrained outings like Tesla, Coton has a knack for colourful shoots. His work for French phone manufacturer Alcatel emphasises modish set design and vivid lighting, with the brand's latest smartphone in a supporting role. This dance-heavy ad also lets Coton indulge his musical side.



Sounds like he's a good fit for Partizan, then. Coton looks forward to growing his reel with Partizan's guidance, while the company are keen to share his talent with UK acts and brands.

For more on James F Coton, ring Partizan's Danielle Coles on 020 7851 0200 or email her via danielle.coles@partizan.com.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.