David Reviews

 Biting the hand that feeds us since 2002.

SKY STALWART JACQUES SALMON JOINS 76.
17 May 2018

Over the last few years, Jacques Salmon has been kept extremely busy by Sky Creative as one of their in-house directors. Now he's spreading his wings and making himself available to a broader range of projects after joining the roster at 76 Ltd.

DAVID caught up with Salmon to discuss this development and to find out a little more about how he got to where he is today.

With the fast turnaround of personnel in the modern advertising world, it's unusual to hear an answer like the one given by Jacques Salmon when asked how long he'd been at Sky: "I'll be 36 in August and in July I'll have been with them for eighteen years."

So, having started as a runner at the age of 17, Salmon has been a witness and a participant in the rise of Sky's importance as both a broadcaster and a provider of content.



His ascent was pretty rapid and it speaks volumes for both Jacques Salmon and his employer that he was directing by the time he was 23.

It's not surprising then that after directing Sky promos for twelve years, he feels ready for another challenge and this is one of the key reasons why he's opted to make himself available for TVC work.



That's not to say that working at Sky hasn't provided Salmon with brilliant opportunities. He describes a life of shooting work all around the world and working on a number of exciting projects and often with really talented people on both sides of the camera.

And he's not naive about the cultural shift that's required to work with advertising agencies but the infra-structure at Sky has deliberate echoes of the classic agency/film production company model so he doesn't expect it to hold too many surprises for him.



Although, much of his work is centred around Sky's sports offering, that doesn't mean that his work is limited in scope. The esoteric nature of the broadcaster's promos has provided him with plenty of opportunities to extend his range.

The F1 promo above - for example - was filmed in California with wolves supplied by the same animal handlers who provide them for 'Game of Thrones'. Despite their starry background, the animals were extraordinarily well-behaved:

It's clear that Salmon is really excited by the prospect of making commercials. It's not just an opportunity to expand his range, it's a chance to learn about a whole new area of filmmaking, and having spent very nearly half his life working for Sky, it's perhaps not surprising that he feels so ready for a change.

It's clear from his work that he has the skills to succeed, and it's equally clear from talking to him that he has the right approach too.

Fr more on Jacques Salmon, contact Mark Murrell on 020 7287 1422 or via email on info@76ltd.com.

News

HORNET SIGNS DIRECTOR CÉSAR PELIZER

Top animation studio Hornet have added London-based Brazilian director César Pelizer to their roster.


IT'S JIM WEEDON FOR DARLING FILMS.

Director Jim Weedon has joined Darling Films for commercial representation.


SPIKE MORRIS EMERGES AT VISION.

Up-and-coming director of photography Spike Morris is the latest to join Vision's ETV (Emerging Talent at Vision) roster.


HEAR, HEAR FOR AUDIO DESCRIPTION.

Some of the UK's biggest television networks have joined together to support the Royal National Institute of Blind People's campaign for improved access to audio description (AD).


FRED SCOTT AT
ARCHER'S MARK.

Director Fred Scott is on the roster at Archer's Mark. Though known primarily for his documentary work, there's a lot more to him than that.


THE SWEETSHOP SIGN JAKOB MARKY

The Sweetshop have signed director Jakob Marky for global representation, excluding Europe.


BEN HOLMAN IS LIVE AT ITN PRODUCTIONS.

ITN's foray into commercial production now has respected filmmaker Ben Holman along for the ride.


TWO JOIN OB MANAGEMENT

OB Management have announced a pair of new signings: events and production company HELO and director Carlos Lopez Estrada.


T J O'GRADY-PEYTON JOINS HEY WONDERFUL.

Irish director T J O'Grady-Peyton has joined Hey Wonderful for commercial representation through Darling Films.


RONDA JOINS NOT TO SCALE

Not To Scale have signed directing trio Ronda to their roster for UK and US representation.


STRAIGHT 8'S BIG LONDON SHOW

Fans of Straight 8's unique format will be pleased to know they can commune with fellow fans at next Saturday's major event at the NFT on London's South Bank.


NEXUS STUDIOS SIGN LUCAS ZANOTTO.

Nexus Studios have signed Lucas Zanotto for exclusive representation in the UK, US and Amsterdam.


PAPAYA FIND A TIGER IN A JAR.

Papaya Films have added directing duo and foodies Tiger in a Jar to their roster.


CAL GORDON'S BURNING AMBITION LEADS TO MISSION CREEP.

Cal Gordon is a young man in a hurry. You'd think that being co-owner of a successful film production company would keep him busy but that hasn't stopped him opening a separate post production company.


TRAKTOR BOYS KICK UP AT STINK

Directing collective Traktor have consolidated their relationship with Stink by signing up for global representation.


LIGHT + MATHEMATICS FOR NERD

NERD Productions have signed Peter Szewczyk under Light + Mathematics for representation.


ALL EYES ON LEE THOMAS AT VISION.

Vision have added cinematographer Lee Thomas to their ETV (Emerging Talent at Vision) roster.


TWO THROUGH THE DOOR AT JELLY LONDON.

Jelly London are pleased to announce the arrivals of French director and animator Geoffroy de Crécy and Swedish illustrator Alva Skog.


PARTIZAN ENLIST JAKE OLESON.

Filmmaker Jake Oleson is the latest to join the ranks at Partizan for commercial representation.


A-MNEMONIC RIDING HIGH ON LOVE ISLAND SUCCESS.

The cultural phenomenon that is 'Love Island' hasn't just had the staff at ITV celebrating its success.


FULL CIRCLE.

Advertising industry legend Tracy Stokes has spent her entire career supporting creativity, and now she's doing the same thing away from the business.


FAT LEMON ADDS COMEDY KUDOS WITH ADDITION OF JIM OWEN.

Fat Lemon adds comedy kudos with addition of Jim Owen.


ANDERS HALLBERG ARRIVES AT YOU ARE HERE.

Swedish director Anders Hallberg has joined You Are Here for commercial representation.


NICO BEYER AND JIM FIELD SMITH JOIN ARMOURY

Armoury have signed Nico Beyer and Jim Field Smith to their roster for commercial representation.


NEW HEAD OF COLOUR FOR ELECTRIC THEATRE

Award-winning colourist Luke Morrison has joined the Electric Theatre Collective as their new Head of Colour.


News

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.