David Reviews

 Biting the hand that feeds us since 2002.

ROSE HENDRY JOINS HLA.
19 April 2018

HLA's new signing Rose Hendry has come a long way since her student degree show at the Royal Scottish Academy in 2012.

She quickly realised directing was her true vocation and began filming at will. Now boasting an eclectic reel of short films and branded work, Hendry aims to develop her skills further at HLA.

Right from the get-go, Hendry has enjoyed subverting audience expectations. For example, her RBS commercial brings unexpected humour to the sector as the bank offer near-unanimous praise for their mobile app... though some customers prove harder to satisfy.



As well as humour, Hendry also uses heightened visuals and sound design to keep audiences on their toes.

Her short film ‘Egg & Fag' opens with an extreme close-up, slowly pulling back to reveal the protagonist's surroundings. In a tight 90", Hendry eschews dialogue for jarring ambience and the sizzle of a lit cigarette. Such control ensures each project has a bespoke quality, and Hendry looks to build on these skilful foundations at HLA.



Rose Hendry's reel is available to view here. To discuss availability, ring HLA on 020 7299 1000. You can also email Mike Wells (mike@hla.net) or Helen Landridge (helen@hla.net) for the latest.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.