She confirmed that Bare had been "riding high" when they made the decision to disband the company, and this is one of the reasons why everyone at Darling is feeling so buoyant about the new venture. Being able to draw on the "added clout of RSA" and having access to "the extra doors that will open" because they're now part of a global network has helped to further elevate the mood.
Operating as a separate entity within RSA, Darling hope to gain all the benefits of being part of a larger organisation while maintaining an autonomous approach.
They've brought ten directors from the Bare roster to Darling, namely: Adam Gunser, Steve Green, Gus Filgate, Marcus Lundin, Jacob Hopewell, Daniel Borjesson, Cristiana Miranda, Martin Brierley, Pete Salmi, and Betsan Morris Evans. And they're hoping to make some announcements soon about "three or four more signings in the coming weeks or months".
Although the directors were understandably excited to be joining RSA, Kat Downs says: "It was very important for them to know they were being looked after by us, so they're not lost on a big roster."
That's something the Darling team have been keen to emphasise in conversations they've had with directors thinking about joining the new venture, as well as those who migrated with them from Bare.
So why then is the new entity called 'Darling'? "It was Kelly who came up with it... Clare Timms tends to call everybody 'darling' and she does it such an affectionate way that it seemed perfect. Plus it means we get to answer the phones: 'hello, darling!'"
If you want to be called 'darling' by Clare Timms, Kelly Doyle or Kat Downs then get in touch with them using email@example.com, firstname.lastname@example.org or email@example.com.