The concept of the zoo was something they were working on from the start of the company, and they've continued to build new animals whether there's a specific demand or not. Ideally, a new creature will be created on the back of a commission but if they feel there's a gap in their inventory, they'll get ahead of demand by building it before they're asked for it.
Not only does this strategy forestall the 'I can see that you know how to create a horse but how do I know you can create a cow?' challenge, it also enables Fable FX to be extremely competitive when it comes to price.
As Sweden is a relatively small market where "the need for animals is not an everyday thing," Fable FX is already working with a lot of companies outside their home country.
Unsurprisingly, they are extremely keen to forge new relationships in the UK and they recently invited Corin West of Lemonade to represent them in London.
But their ambition doesn't stop there: "Obviously the two biggest markets are the US and China."
Both territories can be annoyingly parochial when it comes to using foreign companies: "It's very much a relationship-based business." But, equally, Steveman has seen how their virtual zoo arouses interest and he's excited to show it off in London and beyond.
Who knows, perhaps within a few years, Fable FX will be providing the Americans with golden eagles and China with giant pandas.
To learn more about Fable FX and their zoo, contact Corin West on +44 7792 675779 or via email at email@example.com.