David Reviews

 It's the work, stupid.

LUIS CERVERO AND PLEIX TURN ROGUE.
19 January 2018

Spanish filmmaker Luis Cervero and French collective Pleix have joined Rogue Films for representation. Cervero is a sought-after director in both advertising and cultural circles, while Pleix combine technical and creative talent.

Let's see what Rogue's new additions have to offer...


1. Luis Cervero



Valencia-born Cervero arrives in London with a diverse reel. His expressive style led him to spearhead various museum and cultural events - naturally, brands soon wanted a piece of him.

For example, this 2017 Petit Bateau commercial pits the children's clothing brand against one lad's hectic schedule.


Blending playful choreography and interactive costume design, Cervero's film suggests the brand can withstand even the most hectic adventures.


There are so many brilliant ideas in [Luis’s] work - I mean, how many ideas can one fit inside a single human skull?

 ”

Now firmly established in the commercial realm, Cervero is also keen to enhance his promo reel. Partner and EP Barney Richard thinks the man he describes as a "polymath" will do just that.


Richard says: "Luis Cervero is our newest Rogue and we're very proud to have him here. There are so many brilliant ideas in his work - I mean, how many ideas can one fit inside a single human skull?"

Cervero himself says: "When I got approached by the good people at Rogue it was love at first sight. Not only is it a company I've followed and admired for years, but it's also taken a fresh new energy with uber-cool lads that instantly made me feel like it was a natural match.

"I hope this new step in my career brings me the opportunity to dive deeper into the British market and develop beautiful projects and relationships. Give us a shout."


2. Pleix



Pleix are Rogue's first ensemble signing. Comprised of digital artists and CG whizzes, their skill set allows them to tackle a variety of briefs and projects - such as Amnesty International's campaign against capital punishment.


The Paris studio's treatment conveys the charity's desire to bring about tangible change. Thus, wax aggressors melt as the charity's signature candle burns.


Pleix are consistently innovating and their reel is a beautiful mixture of multi-media, event production, and visual artistic work.

 ”

As clients pursue ever more ambitious outcomes, MD Orlando Wood thinks Pleix will give Rogue the edge: "Pleix are consistently innovating and their reel is a beautiful mixture of multi-media, event production, and visual artistic work that makes them a perfect mix for the type of work we're keen to do at Rogue.

"More broadly, I think their breadth of experience makes them a perfect fit for the new styles of production and creativity we're seeing come out of agencies and brands and we're very excited to have them on board."

For more on Luis Cervero and Pleix, speak to Rogue's Barney Richard on 020 7907 1000 or email him via barney@roguefilms.co.uk.

News

TEEMU NIUKKANEN IS BOOTLEG MATERIAL.

Bootleg Films have tapped Finnish director and comedy writer Teemu Niukkanen to join their TVC roster.


ALL NEW CRAFTWORKS - FEBRUARY 11TH.

Our live show CraftWorks is being relaunched at a new venue and with new sponsors.


STITCH CHAMPION BEN CORFIELD.

Stitch have promoted Homespun editor Ben Corfield to their main roster.


PAPAYA LAUNCH YOUNG DIRECTORS COMPETITION

Papaya Films have launched the sixth edition of their Young Directors Competition.


AYSE ALTINOK HEADS TO IDENTITY

IDENTITY have signed filmmaker Ayse Altinok to their roster for US representation.


ALAN FRIEL JOINS DARK ENERGY.

Dark Energy's ongoing talent search has now led them to seasoned filmmaker Alan Friel.


ELECTRIC THEATRE COLLECTIVE'S PRODUCTIVE NEW TRIO.

Electric Theatre Collective are pleased to announce the hires of Polly Durrance, Elle Lockhart, and Antonia Vlasto.


NINA MEREDITH ARRIVES AT OUTSIDER.

Outsider have signed director Nina Meredith to both their main roster and their sports content wing, Insider.


SONNY LONDON WELCOME IMANOL

Sonny London have added an Iberian twist to their roster by recruiting Spanish director IMANOL.


JUAN PABLO ZARAMELLA JOINS NERD

NERD Productions have signed distinguished animator Juan Pablo Zaramella to their roster.


GREGGS ROLL WITH IT.

Any product launch that riles Piers Morgan is off to a good start, and that's precisely the reaction that has greeted Greggs and their new vegan sausage roll.


EDA 2019

An annual contest in Ireland which aims to identify and nurture new directorial talent has sent a strong signal of intent by renaming itself.


ITV RING IN THE CHANGES.

ITV's idents are to receive a weekly makeover courtesy of a new initiative called ITV Creates.


THE RISE AND RISE OF SEB EDWARDS.

Seb Edward's already high profile received a boost when he directed the most recent John Lewis Christmas ad.


TOMAS JONSGÅRDEN IS INDEPENDENT

Independent Films have signed Swedish director Tomas Jonsgården to their roster.


ACADEMY REWARDS.

2018 was a very good year for Academy Films.


THE VISIONARIES SCORE A BRACE.

Indie director ensemble The Visionaries are pleased to announce the signings of Paul Casey and Toby Meakins.


THE QUIET AMBITION OF COURTNEY PHILLIPS

Courtney Phillips has the perfect blend of youth and experience as he looks to take his career to the next level.


EWAN JONES MORRIS JOINS FRIENDS ELECTRIC

Friends Electric have signed award-winning director Ewan Jones Morris to their roster for representation.


BISCUIT SIGN RACHEL MCDONALD AND THE GLUE SOCIETY.

Biscuit Filmworks have gone on a pre-Christmas signing spree by adding a brace of new directors to their roster.


ARMOURY BRING IN THE BIG GUNS.

Production company Armoury added some serious ammunition to their offer when Matt Hichens and Nicci Clark join the team earlier this year, and they're already feeling the benefits.


TWO THROUGH THE DOOR AT KODE.

Kode have bolstered their roster by signing directors Huse Monfaradi and Locky for representation.


LIEF WELCOME SAVANAH LEAF.

Those who believe in nominative determinism will be pleased to know that director-stroke-photographer Savanah Leaf has joined the roster at Lief.


NERD PRODUCTIONS SIGN BRETT DE VOS

NERD Productions have completed the signing of filmmaker Brett De Vos for representation.


HARVEY PEARSON JOINS MY ACCOMPLICE

Director Harvey Pearson has joined the roster at My Accomplice.


News

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.