David Reviews

 Biting the hand that feeds us since 2002.

LIKE ADS IN RAIN.

Say what you will about Blade Runner 2049’s ravaged ecosystem and irradiated landscapes - at least advertising is still booming.

Fans of Ridley Scott's 1982 original will be glad to know Coca-Cola, Pan Am, and Atari still dominate future Los Angeles in Denis Villeneuve’s sequel.

While both Atari and Pan Am are no more, the brands live on in this neon-soaked metropolis. Meanwhile, the soft drink likely advise both humans and replicants alike to, er, taste the feeling.

Peugeot: from four wheels to no wheels.  

One shouldn’t be too surprised. When asked about the brand's cameo, Ridley Scott observed: “Even in a futuristic dystopian world, Coca-Cola is everlasting.” We’re sure they'll take that as a compliment.

Mass(ive) marketing.  

We also imagine advertisers will be intrigued by one Blade Runner 2049 innovation: giant interactive holograms. Call it a natural progression of personalised ads.

Some will relish the possibilities. Will Trivago’s ubiquitous spokesperson soon tower over unsuspecting pedestrians, for example? Only time will tell.

News

MARTIN KREJCI EYES SUCCESS WITH BLINK.

Blink round off 2017 with another high-profile signing: Czech director Martin Krejci.


PODCAST - PARK VILLAGE

Following his appearance at October's CraftWorks, legendary director Roger Woodburn was joined in the String & Tins studio by the equally legendary Peter Webb to talk about the foundation of Park Village, one of the most iconic names in film production.


MATTESSONS SERVE FOOD FOR THOUGHT.

Mattessons Fridge Raiders and 'Call of Duty: WWII' release codebreaking app Code Strike.


AHMET ILTAS LANDS AT NERD PRODUCTIONS.

Designer and illustrator Ahmet Iltas has joined NERD Productions for commercial representation.


MATHIEU CAPLANNE MAKES THE GRADE AT ETC.

Electric Theatre Collective have bolstered their ranks by signing French colourist Mathieu Caplanne.


A NEW FRONTIER FOR NEXUS

The opening of Nexus's Los Angeles office represents a bold new step for the London company.


FIVE FAVOURITE... SPOOFS

Times are tough at the moment... so let's laugh at ourselves and take a look at five of our favourite spoof ads.


DAVID REVIEWS AT FOCUS

Next Tuesday and Wednesday, The Location Guide's annual Focus event rolls into Islington and DAVID will be there.


WILL SAMUEL JOINS 1STAVEMACHINE

1stAveMachine have added award winning animation director Will Samuel to their roster.


PHOEBE ARNSTEIN JOINS ANNEX

Annex Films have signed London-based director Phoebe Arnstein to their roster.


HOTSPUR & ARGYLE SIGN HARRY REAVLEY.

Hotspur & Argyle have signed fashion film specialist Harry Reavley for commercial representation.


GOING STRAIGHT 8 FROM BERLIN TO PATTAYA

Ed Sayers's ambition for Straight 8 is turning him into Phileas Fogg as he attempts to take his competition around the world in eighty events.


CASSIDY BURCHER HEADS TO MILL+

Mill+ have signed director Cassidy Burcher to their roster for global representation.


PODCAST - BEN WALKER

Alongside Matt Gooden - his partner of twenty-seven years - Ben Walker has created some of the best commercials of all time. In this podcast, he discusses his career and Who Wot Why - the start-up he recently co-founded.


PANTERA JOINS SOMESUCH X ANONYMOUS CONTENT.

Argentine directing collective Pantera have joined Somesuch x Anonymous Content’s worldwide roster.


MONICA BERTEI GETS DOWN AND DIRTY

Monica Bertei has taken her wealth of experience to Dirty Films as the Shoreditch-based production company eyes the next level with considerable ambition.


BRAM SCHOUW LANDS AT BLINK

Blink have signed Dutch director Bram Schouw to their roster for UK commercial representation.


MORE AMMUNITION AT GREAT GUNS.

Great Guns have added directors Rollo Hollins and Chris Neal to their international roster.


RYAN HOPKINSON HEADS TO CAVIAR

Caviar have signed acclaimed director Ryan Hopkinson for representation in the UK and Amsterdam.


PODCAST - BROWN BROTHERS

Fergus and Ewen Brown describe their journey from rural Scotland to seedy Soho.


NICE SHIRT FILMS SIGN LUCY BRIDGER.

Up-and-coming director Lucy Bridger has joined Nice Shirt’s tailored roster.


RICHARD PETER HUNTER JOINS BLINK.

Comedy director Richard Peter Hunter has joined Blink for commercial representation.


YAKO YAKO DO

Anna Carpen and Matthew Fone have been working on an important project and you can help.


SKUNK'S BEN STREBEL ON SKATEBOARDING HIS WAY TO THE TOP.

Following Ben Strebel's recent arrival at Skunk, we caught up with the multi-talented director to find out all about him.


WILL INNES SMITH HEADS TO HOTSPUR & ARGYLE

Hotspur & Argyle have signed Will Innes Smith to their roster for commercial representation.


News

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.