David Reviews

 Biting the hand that feeds us since 2002.

ATTILIO THE HUNGRY

Attilio Gianfrancesco has bolstered the marketing team at film production company MindsEye and he's determined to give a further boost to their impressive momentum.

He and co-founder Hughie Phillips are old friends and had talked in the past about joining forces. When DAVID caught up with them a few days ago, their high regard for one another and a shared vision about the future of the company shone through.

So what is about Attilio that impressed Hughie Phillips: "I've always been a fan of how Attilio carries himself, what he does, the energy he brings to everything.

"There are a lot of people who are big fans of Attilio, so it was a bit of a no-brainer, from my perspective, and obviously I personally like him a lot as well. You know, I think he's an incredibly good guy.

And also... he's very driven. He's very ambitious. He's extremely hardworking. We've only been together for a week, and you can just tell."


I personally like him a lot as well. You know, I think he's an incredibly good guy.

 ”

Attilio understandably blushes at this fulsome description of his character and after agreeing he should perhaps have asked for more money, he returns the compliment: "I've followed [Hughie's] progress in the industry since the beginning. People have always told me good stuff about the way the guys work.

"Hughie is a fantastic guy and I absolutely love his energy and what he wants to do for the company. [But] it's also about the talent that MindsEye has. On top of that, we share the same energy, and we just want to be very successful at what we do."

It transpires that Attilio arrived in the UK twelve years ago as part of the Erasmus programme - this is an EU-funded student exchange programme. And - although neither of them were aware of the coincidence - Hughie Phillips was also a beneficiary of this programme.

The next five minutes of the 'interview' was taken up with reminiscences between the two of them as they realised their friendship had yet another plank until DAVID brought it all to an end with a passive-aggressive coughing fit.


In a way, people that I knew helped me out in meeting other people and expand my circle of contacts.

 ”

After University, Attilio was determined to stay in London and while scouring the newspapers for a job he spotted an ad that was - in one respect - right up his street.

'Shots' were looking for an Italian speaker to join their editorial staff.

He admits that he didn't know anything about advertising but this wasn't as much of a disadvantage as he imagined it would be... or indeed as it ought to have been!

It proved a fantastic way to learn about the business and after five years there, he was incredibly well informed and equally well connected.

After a brief stint working at one of DAVID's putative rivals... about which, the less said the better, Attilio began working at Hotspur & Argyle and had to adjust to the very different relationship you have with the industry when people no have a reason to court you.

That said, Attilio enjoyed the challenge and found that many of his industry relationships survived his transition from journalist to rep: "If anything, I got to meet even more people. In a way, people that I knew helped me out in meeting others and expand my circle of contacts."

A fruitful stint at Great Guns followed: "Laura [Gregory] was one of the people that I didn't really know personally. And then we met over a coffee and it was love at first sight.

"Honestly it happened so quickly. We met in the morning, and then by the afternoon she had offered me a job. Just like that. Laura is very much like that. She is very determined."

According to Hughie Phillips, Attilio's move to MindsEye came at exactly the right moment in the company's development: "We've got to a point where we are well respected within the industry, but we're still a young company. And we're still at the beginning of our journey. We've got a lot further to go.

"In the short term, it's about just getting our existing roster as busy as possible. And in the short to medium term, we're going to be expanding our roster, and in the longer term, we're looking to expand into foreign markets, specifically the US."

And there's little doubt that Attilio Gianfrancesco has the charm and the experience to help navigate MindsEye on this voyage.

To experience Attilio's charm for yourself, contact him on 020 7636 4100 or email him using attilio@mindseye.london.

News

CHRIS LABROOY JOINS NEXUS.

Filmmaker and all-round digital whizz Chris Labrooy is the latest to join the Nexus roster for worldwide representation.


MPC CREATIVE HAVE A TASTE FOR LEMONADE.

MPC Creative are the latest production company to join Corin West's stable at Lemonade.


CHANNEL 4'S DIVERSITY IN ADVERTISING AWARD RETURNS

Channel 4 have launched their annual award for Diversity in Advertising - with a £1 million prize.


HARALD ZWART BRINGS HOLLYWOOD TOUCH TO TANTRUM'S ROSTER.

Acclaimed director Harald Zwart brings a bit of Hollywood glamour to tantrum as the Berwick Street outfit continue with bold recruitment drive.


CAPTAIN'S BLOG: REBRANDING 'THE FIRM'.

The Royal Family is either well-advised or they have a fantastic instinct for marketing their 'product'.


PARTIZAN WELCOME JAMES F COTON.

Filmmaker James F Coton has become the latest addition to Partizan's diverse ensemble.


PODCAST - THE BRITISH ARROWS 2018

On May 16th, the British Arrows presented their annual awards and DAVID editor wandered the venue in search of interviewees.


SKY STALWART JACQUES SALMON JOINS 76.

Jacques Salmon has made quite a name for himself directing promos for Sky... now he's available for TVCs courtesy of 76 Ltd.


TILL NOWAK HEADS TO NEXUS STUDIOS

Nexus Studios have signed director Till Nowak to their roster for commercial representation.


ELLIE JOHNSON MAKES THE CUT AT TENTHREE.

Ellie Johnson says she is taking her career "to the next level" after joining tenthree's editing roster.


JB CARLIN IS BOOTLEG MATERIAL.

Bootleg London are pleased to welcome American filmmaker JB Carlin to their roster.


WATCH STRAIGHT 8'S CANNES SHOW FROM THE COMFORT OF HOME.

We have some great news for Straight 8 fans who aren't attending this year's Cannes Film Festival.


IAIN FORSYTH AND JANE POLLARD JOIN PRETTYBIRD.

Directing duo Iain Forsyth and Jane Pollard have joined Prettybird for UK representation.


QUENTIN JONES SIGNS TO RSA FILMS

RSA Films have signed director, illustrator, and photographer Quentin Jones for UK representation.


JELLY LONDON SIGN CABEZA PATATA.

Jelly London have added animation duo Cabeza Patata to their Futures roster.


PODCAST - THE REAL LIVING WAGE

Our latest podcast examines the issue on everyone's lips through the prism of The Real Living Wage initiative.


ITN PRODUCTIONS'
DEEP ROSTER.

ITN Productions have developed a roster built around their obvious strengths as story-tellers.


DAVIDE PASCOLO ARRIVES AT JOGGER.

Jogger Studios have added Flame artist Davide Pascolo to their talent pool.


YOU WON'T WANT TO MISS OUR MAY CRAFTWORKS.

The headline act at our May CraftWorks will be a reunion of those behind the game-changing 2011 John Lewis Christmas ad.


BARRY KIMBER JOINS FAT LEMON

Barry Kimber - once part of the duo Albert - has joined the roster at Fat Lemon.


CAPTAIN'S BLOG: MERGER MOST FOUL.

As news breaks of Asda's flirtation with Sainsbury's, what are the implications for the advertising industry.


HAYLEY MORRIS JOINS NERD PRODUCTIONS.

Animation director and artist Hayley Morris has joined NERD Productions for commercial representation.


THE ADCAN AWARDS ARE BACK.

Creative body ADCAN have opened the 2018 edition of their filmmaking contest.


SOUNDS OF THE SEA.

Havas London and Sharp's Brewery have launched ‘Keynvor' - a musical venture designed to help keep Cornwall's Atlantic coast in good nick.


ROSE HENDRY JOINS HLA.

Scottish filmmaker Rose Hendry has joined HLA for commercial representation.


News

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.