David Reviews

 Biting the hand that feeds us since 2002.

JACK DRISCOLL AND MICHAEL LAWRENCE JOIN ACADEMY

Academy Films have made two new signings in the form of directors Michael Lawrence and Jack Driscoll.

The pair join the company's illustrious roster, bolstered earlier this year by the addition of German wunderkids Dorian & Daniel.

But enough about the stars of the future, let's take a look at the newcomers and some of the work that persuaded Academy to snap them up.


1. Michael Lawrence



Lawrence has shot and photographed ad campaigns for a huge variety of brands and this time-hooping film for Reebok is an excellent example of his work.

It's a very different approach to a fitness ad, offering an exhilarating journey through a woman's life while delivering a body-positive message.



In contrast, this brilliantly compelling film featuring a man describing his brief career as a bank robbery is a hugely-stripped down affair.

Recognising that this man's charisma can hold the piece together, Lawrence intervenes as little as possible, allowing quick-fire editing to accelerate the telling of the tale into a piece which guarantees that every viewer will watch to the end.




2. Jack Driscoll



Fine arts graduate Jack Driscoll cut his teeth making documentaries, quickly gaining recognition for his unique approach to film. He fuses highly visual creative language with emotive storytelling to immerse the viewer in his subjects' world.

This has translated remarkably well to sports-focused ads, and Jack has directed notable spots for the likes of Adidas and New Balance, including this film which includes an address to the next England player to join the team.



Jack is a rising star of the UK directing scene, and his documentary style has a cinematic edge which makes it highly watchable.

The campaign he directed for the Royal Air Force shows off that style, combining shots of the mundane aspects of military life with inspiring looks at the outcome of all that hard work. The sheen gives the ad an intimacy which runs through a lot of Jack's work.


For more information on Michael Lawrence or Jack Driscoll, get in touch with George Floyd at george@academyfilms.com or on 020 7395 4155.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.