How did this passion project come about? The Full Service figured we could all do with something light-hearted, and International Kissing Day felt like a good launchpad. Throw in Rankin's fondness for 'Cinema Paradiso' and the concept developed from there.
The Full Service's Vicky Lawton explains: "This ensemble idea grew from Rankin's archive of kisses. What starts as the gem of an idea in the office upstairs, is soon being shot in the studio downstairs.
"This extended beyond that, bringing in some of our favourite talent to work with us on it."
Like who? The organisers have wrangled some impressive directing talent. Rattling Stick, Moxie Pictures, 1stAveMachine, Iconoclast, Partizan, Riff Raff, Fat Lemon, Dark Energy, and Rankin have all contributed smackers... and there's plenty of freelance talent involved too.
Each director was given free rein, ensuring an eclectic medley of kisses, snogs, and pecks on the cheek (and elsewhere). Even plugs and sockets find their romantic sparkÖ though not everyone gets lucky.
Compiling all those must have been a lark. That's where Lizzy Graham at Marshall Street Editors comes in. Graham says: "What appealed to me was how the project managed to pull together a huge roster of fantastic directors giving us so many variations on the simple kiss."