David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

KATHRYN FERGUSON'S IN FASHION AT GOOD EGG.
2 September 2016

World-renowned director and fashion film connoisseur Kathryn Ferguson is the latest addition to Good Egg's roster of directors.

A filmmaker, scholar, and film curator rolled into one talented package, Belfast-born Ferguson balances her commercial work for the likes of Selfridges, Vogue, Air France, and Nike with a role as a champion of fashion films for a variety of cultural and educational institutions.


She wears a lot of hats. Let's start with her directing - what can you tell us about her style? Cinéma vérité has been a big influence on her approach to filmmaking, and she's always keen to emphasise honesty in her work. Furthermore, she's determined to bring more positive and diverse depictions of women to the screen - something exemplified by this uplifting Selfridges film.



Bold work, indeed. I understand Ferguson has been the go-to director for Selfridges, too? That's right. As the department store's director-in-residence, Ferguson has been able to craft an impressive reel of films celebrating femininity in all its forms with both style and substance.


Her drive and enthusiasm are infectious and her work speaks for itself. We can’t wait to break boundaries and see what the future has in store.

 ”

Gender identity is a recurring inspiration for Ferguson. With a backing track by Devonté Hynes and Neneh Cherry, this piece of work assembles a diverse cast and lets diversity flourish in the darkness.




Trendy work in more ways than one. She likes exploring contemporary issues with an eye for style, then? That's a good way of putting it. Depending on the project, she's able to amplify or mute the visuals to get the message across. It's a tricky proposition for some, but Ferguson showcases her range with this black-and-white interview with actor Emma Watson for Vogue. Intimate and unembellished, the film allows Watson's words to dominate.




Strong work across the board. Now I understand Ferguson's got a packed schedule beyond the set, as well? As an impassioned curator of fashion film, she's collaborated with the BFI, the British Council, and the British Fashion Council in showcasing the genre's burgeoning influence and standing.

If that isn't enough, she's a research fellow at the London College of Fashion and travelled the world delivering lectures and holding workshops.


Good Egg must be pleased to get a director of her calibre on board. HQ says: "We are very excited about Kathryn joining the Good Egg gang. Her drive and enthusiasm are infectious and her work speaks for itself. We can't wait to break boundaries and see what the future has in store."

It's clear Good Egg have signed one of the most hard-working talents around. You can enjoy more of Kathryn Ferguson's work here, while Good Egg are only a phone call away on 020 7494 8275.

News

KODE SWOOP FOR JOSH SONDOCK.

KODE's already potent roster now boasts director Josh Sondock for commercials and music videos.


A SOUND APPOINTMENT FOR MACHINE.

One-stop audio shop Machine have announced Brice Cagan as their new head of music.


SNAPPER HAVE IT ALL MAPP-ED OUT.

Talented comedy director MAPP (or Steve Mapp, if you're not into the whole brevity thing) has joined Snapper Films for UK work.


TV KLAXON: CHANNEL 4'S SCREW.

Unless you've been in solitary confinement for ages, it's been hard to ignore the advertising blitz for Channel 4's Screw.


SIT IT OUT: AFTER LIFE PARK BENCHES.

The latest inductee to the Park Bench Hall of Fame is from Netflix comedy-drama After Life.


RAFAEL DAMY JOINS BIRTH

Brazilian Rafael Damy is to be represented outside his home country for the first after signing with BIRTH London.


BRTHR SIGN FOR HAMLET.

HAMLET have signed directors Alex Lee and Kyle Wightman (aka BRTHR) for representation in Europe and China.


DANIELE ANASTASION JOINS KNUCKLEHEAD

Acclaimed documentary filmmaker Daniele Anastasion has signed to Knucklehead for representation in the UK and Amsterdam.


PHILIPPA THOMAS HAS FLIPT

Philippa Thomas has joined forces with three of her most loyal confederates to start a new venture called Flipt.


ASHLEY ARMITAGE MEETS HENRY.

American director and photographer Ashley Armitage has joined Henry for French representation.


THERESA WINGERT JOINS MAD COW FILMS

Mad Cow Films have added accomplished director Theresa Wingert to their roster for representation.


ANDREW DONOHO ARRIVES AT OB MANAGEMENT.

Andrew Donoho is the latest to join OB Management's band of freelance directors.


A PUN-DERFUL NEW YEAR

A new campaign for GymBox invites potential members to approach exercise differently.


ANUK ROHDE JOINS FRIEND LONDON

Spanish director Anuk Rohde is the latest addition to Friend London’s music video roster.


KNUCKLEHEAD WELCOME JAK.

Newly minted directing duo JAK have joined Knucklehead for UK and Dutch representation.


IT'S OPERANDI FOR JULIE QUINTARD.

French talent agency Operandi have added editor Julie Quintard to their esteemed ranks.


FRESH FILM ADD EMMA MIRANDA MOORE

Fresh Film have added astute director Emma Miranda Moore to their roster.


SCÉAL JOIN CURATE FILMS.

Irish filmmaking duo Mark Daly and Lorraine Nolan (aka Scéal) have joined Curate Films for commercial representation.


HELLO LOVE DOUBLE THEIR PLEASURE.

Directors Arthur Valverde and João Rito have bolstered the ranks at Hello Love.


AMELIA HASHEMI JOINS MINDSEYE.

The new year has brought a new director to MindsEye in the form of Amelia Hashemi.


CAMILA ZAPIOLA PARTNERS WITH STINK.

Argentine comedy director Camila Zapiola has joined Stink for representation in the US, Brazil, Asia, and the Czech Republic.


BFI: AROUND JAPAN WITH A CAMERA.

Music production agency Goldstein play a key role in the British Film Institute's new Tokinokawa installation.


FILM KLAXON: TORN

Fresh Film's Max Lowe directs a feature-length documentary about the death of his father Alex.


CURATE ENLIST LUCY BLAKSTAD.

Award-winning filmmaker Lucy Blakstad has joined Curate for commercial representation.


ELENA DE PALMA IS TENTHREE AT LAST.

tenthree have completed the signing of Elena De Palma to their editing roster.


News

Address: Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.