David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

NYSU HEADS TO COMMON PEOPLE
25 April 2021

Common People have added Madrid-based director NYSU to their roster for UK representation.

Known for his wry sense of humour and ability to embrace the absurd, the Spaniard brings a wealth of commercial experience to his new home. He's worked with major brands all over the world, and never fails to bring an unexpected twist to any visual project.


Having dived headfirst into music promos, NYSU boasts a reel replete with recognisable names like New Order, Bastille, and Wild Beast. This studied ability to seamlessly pair music and visuals has won plaudits from all corners, as has the director's steadfast reliance on the 7 Ps (Proper Planning and Preparation Prevents Piss Poor Performance) of filmmaking.


[NYSU's] creative mind and humorous sensibility allow him to really push boundaries, always striving for the best possible outcome.

 ”

As executive producer Emily Crofton-Atkins explains: "It's all about the execution and meticulous planning prior to filming for NYSU. His creative mind and humorous sensibility allow him to really push boundaries, always striving for the best possible outcome. Being Spanish but fluent in English and having directed all over the world, he's very adaptable between markets. We’re delighted to welcome him to the team."


NYSU himself is just as excited to get stuck into the UK market, and even offers some lyrical wisdom to mark the occasion. "So glad to be back in the UK hand-in-hand with Common People. From our very first conversation I felt they were the perfect translators to apply my visual language in the British market.

"Emily, Ramy Dance, and Tony Roberts have created a safe space for creativity, balancing my non-usual ideas with their smart and experienced execution. So, as Mel C said... "if you wanna be my lover, you gotta get with my friends. Make it last forever, friendship never ends"."

To find out more about NYSU's unique offer, email Common People's Emily Crofton-Atkins via emily@commonpeoplefilms.com or call 020 3951 0999.

Stories

SARAH ASMAIL JOINS VISION'S EMERGING ARTISTS.

Production designer Sarah Asmail has joined the Emerging Artists wing at Vision.


STICKER STUDIOS NAB TOM CLOVER.

Hackney-based production company Sticker Studios have added director Tom Clover to their ranks.


ROGUE FILMS WELCOME CHARLIE WATTS.

Rogue Films reckon they've signed an "uncut gem" in the form of director Charlie Watts.


STRENGTH IN NUMBERS AT BLINKINK.

Blinkink have completed the quadruple signing of directors Jack Brown, Louis Clichy, Danaé Gosset, and Balázs Simon.


IT'S COMPULSORY FOR TIM KELLY.

Documentary filmmaker Tim Kelly has joined COMPULSORY for commercial representation.


TRASH STUDIO ENTER MAISON HANKO.

Maison Hanko, the Japanese animation house run by Nexus, have signed Trash Studio to their roster.


DECLAN LOWNEY AND MERMAN UNITE.

Prolific comedy director Declan Lowney has completed his move to Merman for UK representation.


RUTH PICKETT MOVES TO HUNGRY MAN.

Writer-director Ruth Pickett is the latest to join Hungry Man's already stacked commercial roster.


PARK VILLAGE EXPAND THEIR OFFER

Park Village are a company with a strong legacy who are continually looking to the future.


MACHINE ENLIST BEN GULVIN.

Top sound designer Ben Gulvin "cannot wait to get started" at his new home, Machine.


FRIENDS ELECTRIC HAVE BENEFITS.

Friends Electric have launched a new venture in the form of Friends With Benefits: a curated roster of up-and-coming artists who work both solo and collaboratively on their projects.


MEET ITV'S BRAWL-STARS.

ITV have turned Jason Watkins, Ferne McCann, Katherine Kelly, and Kem Cetinay into 16-bit video game combatants.


LEMONADE REPS WELCOME HOBBY FILM.

Swedish production company Hobby Film are the latest to partner with Lemonade Reps for UK representation.


VANESSA BELETIC SIGNS TO RATTLING STICK

Rattling Stick have signed award-winning director and writer Vanessa Beletic for commercial representation in the US and UK.


MATT SMUKLER ARRIVES AT RADICALMEDIA.

Seasoned commercials director Matt Smukler has joined RadicalMedia for UK representation.


WARSAW AWAITS FOR PAPAYA YOUNG DIRECTORS.

Thirty-one finalists will duke it out for top prize at the 2021 Papaya Young Directors Awards in Warsaw, Poland.


STRAIGHT 8’S NATURAL SELECTION.

Caviar's Quba Tuakli has won gold at the 2021 straight 8 Shootout with his two-and-half-minute short film 'A Separation'.


GREATCOAT FILMS SIGN GEORGINA CAMMALLERI

Greatcoat films have signed BAFTA Award-winning filmmaker Georgina Cammalleri to their roster for representation.


SWIM CLUB JOIN INDEPENDENT.

Stockholm-based collective Swim Club have joined Independent for UK commercial representation.


JETPACKS GO! TO FRESH FILM

Brooklyn-based collective Jetpacks Go! have signed with Fresh Film for global representation.


GIULIA MUCCI SIGNS WITH COMPULSORY.

Italian horrorphile Giulia Mucci has joined the talented roster at COMPULSORY for representation.


DUMAS HADDAD IS AGILE

Agile Films have signed director Dumas Haddad to their roster for commercials and music promos.


STINK RISING GET LOOSE.

Whip-smart director LOOSE has joined Stink Rising for immediate representation.


CHARLIE VON ROTBERG GOES FULL-TIME AT STITCH.

Stitch have promoted editor Charlie von Rotberg after a successful stint at sister company Homespun.


THOMAS BIRD JOINS VISION ARTISTS.

London-based production designer Thomas Bird has joined the dexterous team at Vision Artists.


Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.