David Reviews

 It's the work, stupid.

ICELAND'S CHRISTMAS PUBLICITY COUP
9 November 2018

Social media is alight this morning with the news that Iceland are not going to be allowed to broadcast a repurposed version of a film made by Mother for Greenpeace.

The story has touched a real nerve with many supportive tweets from the environmentally-aware promising to shop there this Christmas to support the supermarket's stance on palm oil.

The film in question was made by ad agency Mother and Passion Pictures for Greenpeace and went online in August. Iceland's version has minimal changes and is ostensibly being used to draw attention to the supermarket's decision to ban palm oil from its own-brand products.


While this move sounds laudable, it's of questionable value because Iceland are continuing to sell products made by companies who palm oil campaigners want consumers to boycott such as PepsiCo, and a recent academic study concerning the palm oil issue judged that it's better to source it responsibly than to simply ban it.

Jo Maugham - a QC who is a lively presence on Twitter - has publicly asked Iceland if they intend to sue over this decision. There has been so much attendant publicity that Iceland may feel obliged to go through the motions but it would be an act of folly as they have everything they want from this morning's news.

It's a stretch to even call it a ban and it would be surprising if Iceland had any expectation that Clearcast would give them permission to broadcast it. But news of the 'ban' has prompted a huge reaction and the film itself is going viral on the same day that John Lewis are likely to release their Christmas ad. A lucky coincidence, no?

On top of that, Iceland are spared the expense of buying media for the film, and must be enjoying the tweets from middle-class eco-warriors promising to shop at their stores in solidarity with their victimhood.

That's going to be hilarious, by the way. Just wait until some well-meaning dad drags little Coriander and Sebastian past the turnstile and into the abyss of his local Iceland store. He'll be scrambling to cover his youngsters' precious eyes as they face a wall of fizzy drinks and snacks available at diabetes-inducing discounts, and then scurrying back to Waitrose faster than he can say: "is this broccoli organic?"

Stories

THE VISIONARIES SCORE A BRACE.

Indie director ensemble The Visionaries are pleased to announce the signings of Paul Casey and Toby Meakins.


THE QUIET AMBITION OF COURTNEY PHILLIPS

Courtney Phillips has the perfect blend of youth and experience as he looks to take his career to the next level.


EWAN JONES MORRIS JOINS FRIENDS ELECTRIC

Friends Electric have signed award-winning director Ewan Jones Morris to their roster for representation.


BISCUIT SIGN RACHEL MCDONALD AND THE GLUE SOCIETY.

Biscuit Filmworks have gone on a pre-Christmas signing spree by adding a brace of new directors to their roster.


ARMOURY BRING IN THE BIG GUNS.

Production company Armoury added some serious ammunition to their offer when Matt Hichens and Nicci Clark join the team earlier this year, and they're already feeling the benefits.


TWO THROUGH THE DOOR AT KODE.

Kode have bolstered their roster by signing directors Huse Monfaradi and Locky for representation.


LIEF WELCOME SAVANAH LEAF.

Those who believe in nominative determinism will be pleased to know that director-stroke-photographer Savanah Leaf has joined the roster at Lief.


NERD PRODUCTIONS SIGN BRETT DE VOS

NERD Productions have completed the signing of filmmaker Brett De Vos for representation.


HARVEY PEARSON JOINS MY ACCOMPLICE

Director Harvey Pearson has joined the roster at My Accomplice.


CHANNEL 4 SAY PAINT THE TOWN PURPLE.

Channel 4 have partnered with disability awareness group PurpleSpace to mark International Day of Persons with Disabilities on Monday 3rd December.


CRAFTWORKS @ FOCUS

There will be a mini CraftWorks at The Location Guide's Focus event on Wednesday 5th December. And it's free.


KLVDR JOINS PULSE FILMS.

Kalvadour Peterson aka KLVDR is the latest to join the ranks at Pulse Films for commercial and music video representation.


NIALL O'BRIEN ARRIVES AT FURLINED UK.

Furlined's director-cum-photographer Niall O'Brien is now available for UK representation after making a leap across the Atlantic.


SMUGGLER ENLIST TOM SPEERS.

Smuggler are pleased to announce the signing of "natural and instinctive filmmaker" Tom Speers for representation in the UK, Europe, and Asia.


JASON SMITH IS DED TO US.

Director Jason Smith has joined the directors roster at DED - the energetic start-up founded earlier this year - for UK representation.


HELVETICA ARE NEXUS STUDIO'S TYPE.

Belgian directing duo Helvetica predict "exciting times ahead" as they join Nexus Studios for commercial representation.


PARTIZAN SHED LIGHT ON DARKROOM

Partizan have underlined their commitment to nurturing fresh directing talent by introducing their new developmental roster, Darkroom.


THREE NEW SIGNINGS AT HUNKYDORY.

HunkyDory have bolstered their commercial offering by signing directors Victoria Pile, J J Adler, and Sune Sørensen.


TROUBLES IN NORTHERN IRELAND.

A series of films made by Northern Ireland's Department of Justice is designed to remind communities there that vigilante violence is a growing problem.


THE UNTOLD STORY.

After plying their trade at The Mill for a number of years, Neil Davies and Darren O'Kelly are heading an ambitious new post-production enterprise called Untold Studios.


SPINDLE ARE LOOKING SHARP.

London's newest production company has arrived in the form of Spindle.


MISCHA ROZEMA JOINS NEXUS STUDIOS

Dutch filmmaker and motion graphics guru Mischa Rozema has joined the team at Nexus Studios for global representation.


ODDS ON SUCCESS.

ODD is one of the interesting new companies taking advantage of the ad industry's shifting landscape by providing a new offer to brands.


RATTLING STICK WELCOME JAMIE JAY JOHNSON.

Rattling Stick have signed television comedy director and documentarian Jamie Jay Johnson.


MUSTAFA MAZOUZI LEGS IT TO OUTSIDER.

DAVID chats with Mustafa Mazouzi as the French director joins Outsider.


Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.