In her native Sweden, Nordahl is known for directing the eight-episode documentary series, 'One Wish', along with earning a double Swedish Grammy nomination for her short film collaboration with pop act Say Lou Lou.
Music plays a prominent role in Nordahl's work, as she explores themes of time, memory, and nostalgia. Her dreamy visuals transport the viewer somewhere beyond the norm, and often have the quality of a sun-soaked memory of the distant past.
Most recently, Nordahl's work for the Swedish Association for Sexuality Education (RFSU) received widespread attention after it went viral online.
#dearcondom takes an honest look at safe sex, and the discomfort some Scandinavians feel at talking about it. The film features many tenets of Nordahl's distinctive style - offering an edgy, racy take on the subject matter which feels more like a glossy music promo than a PSA.
Nordahl is certainly excited to get to work at her new home, saying: "I'm thrilled and honoured to be joining Pulse Films, which has such an experienced team who have shown there's a way of working successfully across the different film making platforms and produced some truly inspirational work. I can't wait for this new chapter to begin."
James Sorton, MD of Commercials and Music Videos at Pulse Films, adds: "Joanna is a fearless director with great taste and an incredibly energy. She has a unique way with on-screen talent that enables her to get incredibly intimate, raw and often provocative performances. As a studio we always want to embrace multi-disciplinary talent, and Joanna exemplifies that philosophy."
Joanna Nordahl's reel is now up at Pulse Films, so head over and check it out. For more information, get in touch with Can Salahi at email@example.com or give them a ring at 020 7426 5700.