David Reviews

 It's the work, stupid.

BUSY TIMES AT NEXUS STUDIOS.
13 April 2018

Nexus Studios have been busy lately, so here's a quick round-up of what the team's been up to.

As well as their TVC work, the company have been tinkering with everything from augmented reality to ice cream.

Here are three of their recent projects for your consideration...


1. Civilisations AR



There's a first time for everything, so Nexus were pleased to develop the BBC's first AR app. To mark the launch of BBC Two's Civilisations series, Nexus crafted a ‘virtual exhibition', scanning a variety of artefacts and artworks for users to enjoy when and wherever.



The app eliminates pesky barriers like velvet ropes and museum guards, allowing users to examine precious objects including Egyptian mummies and Rodin's ‘The Kiss'. DAVID found polishing an Ancient Greek helmet to be especially therapeutic.


2. Android Works



Team Nexus were also tasked with bringing Google's pitch at the 2018 World Mobile Congress to life. The tech giant wanted their promenade to be both entertaining and hands-on. Nexus Studios' solution? An interactive ice cream parlour starring Google's friendly Android army.


Sweet-toothed patrons could watch the brand's animated robots prepare dessert via a special periscope. This gave Nexus the chance to flex both their design and animation muscles. Their hard work paid off, as it proved to be one of the most popular stalls at the Barcelona showpiece.


3. Google Clouds



Finally, Nexus headed to Davos, Switzerland, where the team once again collaborated with Google to promote the brand's Cloud platform at the World Economic Forum. Given the product's abstract nature, Nexus and creative agency BrandFuel had their work cut out. Fortunately, the Nexus crew delivered a window display with a difference.



The multimedia installation could only be activated by two people holding hands. As temperatures plunged, the installation encouraged people to stop and work together to achieve a common goal. Once they'd completed the circuit, viewers were treated to a charming light show. Not a bad way to spend a chilly night in Davos.

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Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.