David Reviews

 It's the work, stupid.

MAY THE FORCE BE WITH... YOUR BRAND
14 December 2017

As one of the best-known cinematic properties in the galaxy, a new instalment in the Star Wars franchise always inspires brands to embrace all things sci-fi. Past movies have seen branded tech, furniture, and even food with all manner of droids and lightsabers splashed across them in an attempt to appeal to fans young and old alike.

So let's take a look at the good, questionable, and wonderfully weird tie-ins we've seen this year in connection with The Last Jedi.

The light side of the galaxy...


First up on the light side of the Force we have Nissan, who show a father teaching his daughter to drive. The nods to the Star Wars franchise here are subtle (the characters' outfits and dialogue nods to the original trilogy) and obvious (a field of animated AT-AT Walkers) by turns. The brand have previously released limited-edition cars in Star Wars colours... for the nerd who has everything.


Coca-Cola join the fray with this entertaining ad which sees the brand give a - ahem - forceful endorsement of The Last Jedi. A bloke tries to summon up his latent Jedi powers when thirst strikes, but things don't quite go as planned...


Royal Mail offer a delightfully quirky tie-in with vignettes starring the ever-adorable BB-8. The curious droid rolls through the sorting office, getting into all manner of amusing mischief. Bubble wrap, portentous postcodes, and a leafy doppelganger all play a role

And the brands which didn't quite feel the Force...


Wilkinson Sword attempt to tap into nostalgia in this awkward ad. A father and son in the 70s do their best Luke Skywalker impression with razors and toothbrushes... and the kid later replicates the same pose with his own offspring. Coolest dad ever? We'd rather take our chances with Darth Vader.


This ad for US pet store chain Petco shows off their range of Star Wars toys, so nerds everywhere can finally let their pet chew on... Chewie. The toys themselves have apparently gone down a storm across the pond - not that you'd know it from this ad, which quickly abandons orchestral sweeps for a much blander soundtrack.



Philips jump on the branding madness bandwagon with this ad for their special edition Last Jedi razors. We'd have been disappointed if they didn't use the 'best shave in the galaxy' line... but we're also kind of disappointed they did. It's hard to do much with a brand link so tenuous. What is it about sci-fi and razors?

Even actor Mark Hamill - Luke Skywalker himself - has noticed the sheer scale of Star Wars branding happening this year, and has drawn attention them on social media.


Stories

COLIN HESTERLY HEADS TO PARTIZAN STUDIO

Renowned animation director Colin Hesterly has signed to Partizan's animation arm, Partizan Studio.


OLLIE PARSONS JOINS ANOTHER FILM COMPANY

Another Film Company have added comedy director Ollie Parsons to their roster.


TEEMU NIUKKANEN IS BOOTLEG MATERIAL.

Bootleg Films have tapped Finnish director and comedy writer Teemu Niukkanen to join their TVC roster.


ALL NEW CRAFTWORKS - FEBRUARY 11TH.

Our live show CraftWorks is being relaunched at a new venue and with new sponsors.


STITCH CHAMPION BEN CORFIELD.

Stitch have promoted Homespun editor Ben Corfield to their main roster.


PAPAYA LAUNCH YOUNG DIRECTORS COMPETITION

Papaya Films have launched the sixth edition of their Young Directors Competition.


AYSE ALTINOK HEADS TO IDENTITY

IDENTITY have signed filmmaker Ayse Altinok to their roster for US representation.


ALAN FRIEL JOINS DARK ENERGY.

Dark Energy's ongoing talent search has now led them to seasoned filmmaker Alan Friel.


ELECTRIC THEATRE COLLECTIVE'S PRODUCTIVE NEW TRIO.

Electric Theatre Collective are pleased to announce the hires of Polly Durrance, Elle Lockhart, and Antonia Vlasto.


NINA MEREDITH ARRIVES AT OUTSIDER.

Outsider have signed director Nina Meredith to both their main roster and their sports content wing, Insider.


SONNY LONDON WELCOME IMANOL

Sonny London have added an Iberian twist to their roster by recruiting Spanish director IMANOL.


JUAN PABLO ZARAMELLA JOINS NERD

NERD Productions have signed distinguished animator Juan Pablo Zaramella to their roster.


GREGGS ROLL WITH IT.

Any product launch that riles Piers Morgan is off to a good start, and that's precisely the reaction that has greeted Greggs and their new vegan sausage roll.


EDA 2019

An annual contest in Ireland which aims to identify and nurture new directorial talent has sent a strong signal of intent by renaming itself.


ITV RING IN THE CHANGES.

ITV's idents are to receive a weekly makeover courtesy of a new initiative called ITV Creates.


THE RISE AND RISE OF SEB EDWARDS.

Seb Edward's already high profile received a boost when he directed the most recent John Lewis Christmas ad.


TOMAS JONSGÅRDEN IS INDEPENDENT

Independent Films have signed Swedish director Tomas Jonsgården to their roster.


ACADEMY REWARDS.

2018 was a very good year for Academy Films.


THE VISIONARIES SCORE A BRACE.

Indie director ensemble The Visionaries are pleased to announce the signings of Paul Casey and Toby Meakins.


THE QUIET AMBITION OF COURTNEY PHILLIPS

Courtney Phillips has the perfect blend of youth and experience as he looks to take his career to the next level.


EWAN JONES MORRIS JOINS FRIENDS ELECTRIC

Friends Electric have signed award-winning director Ewan Jones Morris to their roster for representation.


BISCUIT SIGN RACHEL MCDONALD AND THE GLUE SOCIETY.

Biscuit Filmworks have gone on a pre-Christmas signing spree by adding a brace of new directors to their roster.


ARMOURY BRING IN THE BIG GUNS.

Production company Armoury added some serious ammunition to their offer when Matt Hichens and Nicci Clark join the team earlier this year, and they're already feeling the benefits.


TWO THROUGH THE DOOR AT KODE.

Kode have bolstered their roster by signing directors Huse Monfaradi and Locky for representation.


LIEF WELCOME SAVANAH LEAF.

Those who believe in nominative determinism will be pleased to know that director-stroke-photographer Savanah Leaf has joined the roster at Lief.


Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.