David Reviews

 Biting the hand that feeds us since 2002.

MAY THE FORCE BE WITH... YOUR BRAND

As one of the best-known cinematic properties in the galaxy, a new instalment in the Star Wars franchise always inspires brands to embrace all things sci-fi. Past movies have seen branded tech, furniture, and even food with all manner of droids and lightsabers splashed across them in an attempt to appeal to fans young and old alike.

So let's take a look at the good, questionable, and wonderfully weird tie-ins we've seen this year in connection with The Last Jedi.

The light side of the galaxy...


First up on the light side of the Force we have Nissan, who show a father teaching his daughter to drive. The nods to the Star Wars franchise here are subtle (the characters' outfits and dialogue nods to the original trilogy) and obvious (a field of animated AT-AT Walkers) by turns. The brand have previously released limited-edition cars in Star Wars colours... for the nerd who has everything.


Coca-Cola join the fray with this entertaining ad which sees the brand give a - ahem - forceful endorsement of The Last Jedi. A bloke tries to summon up his latent Jedi powers when thirst strikes, but things don't quite go as planned...


Royal Mail offer a delightfully quirky tie-in with vignettes starring the ever-adorable BB-8. The curious droid rolls through the sorting office, getting into all manner of amusing mischief. Bubble wrap, portentous postcodes, and a leafy doppelganger all play a role

And the brands which didn't quite feel the Force...


Wilkinson Sword attempt to tap into nostalgia in this awkward ad. A father and son in the 70s do their best Luke Skywalker impression with razors and toothbrushes... and the kid later replicates the same pose with his own offspring. Coolest dad ever? We'd rather take our chances with Darth Vader.


This ad for US pet store chain Petco shows off their range of Star Wars toys, so nerds everywhere can finally let their pet chew on... Chewie. The toys themselves have apparently gone down a storm across the pond - not that you'd know it from this ad, which quickly abandons orchestral sweeps for a much blander soundtrack.



Philips jump on the branding madness bandwagon with this ad for their special edition Last Jedi razors. We'd have been disappointed if they didn't use the 'best shave in the galaxy' line... but we're also kind of disappointed they did. It's hard to do much with a brand link so tenuous. What is it about sci-fi and razors?

Even actor Mark Hamill - Luke Skywalker himself - has noticed the sheer scale of Star Wars branding happening this year, and has drawn attention them on social media.


Stories

ROSE HENDRY JOINS HLA.

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PODCAST - WES POLLITT

Wes Pollitt's directing career has taken him down some very interesting avenues. And you can listen to his story in our latest podcast.


UNIT9 BLEND SWEAT AND PIXELS.

Chinese runners meet their video game counterparts thanks to Nike and UNIT9.


SORRELL DILEMMA.

Martin Sorrell has stepped down as head of WPP because of unspecified improprieties and ad industry commentators aren't quite sure what to make of it.


DARLING @ RSA EMERGES FROM BARE SPLIT.

Bare Films is no more. But fear not... Darling @ RSA is one of two new entities emerging in its place.


BUSY TIMES AT NEXUS STUDIOS.

Nexus Studios have been busy lately, so here's a quick round-up of what the team's been up to.


TUNA BORA JOINS NEXUS STUDIOS

Nexus Studios have signed illustrator and animator Tuna Bora to their roster of talent.


MARY-SUE MASSON JOINS DARK ENERGY.

Mary-Sue Masson has made shooting TVCs look like child's play so far. One of the creative sparks behind Haribo's long-running ĎKids' Voices' campaign, the director now brings her skills to Dark Energy.


PODCAST - CHRIS PALMER

Chris Palmer speaks about his early life, how he stumbled into advertising, his partnership with Mark Denton at the hottest agency of the 1990s, and several decades of directing.


SIMON WILLOWS MOVES TO AGILE FILMS

Agile Films have signed director Simon Willows to their roster for UK representation.


MERMAN WELCOME JULIET MAY.

Merman are pleased to announce the signing of director Juliet May for representation.


TWO ARRIVALS AT CHERRY CHERRY.

Cherry Cherry have added two post-production talents to their roster: Senior Producer Max Supersad and Production Assistant Taylor Bowden.


TWO JOIN THE FLOCK

Flock Edit have added two French editors to their roster - Elodie Fouqueau and Zoť Desgraupes.


THE WAYBACK EVOKES THE SPIRIT OF '66.

VR therapy app The Wayback's latest Kickstarter aims to comfort those affected by Alzheimer's and dementia by recreating England's 1966 World Cup victory.


FIFTH SPIN FOR HOMESPUN YARNS' ANNUAL COMPETITION.

Homespun Yarns have announced the theme for this year's short film competition.


ARTHUR JAFA WELCOMED BY STINK.

Multi-talented creative Arthur Jafa has joined Stink's global roster.


SARAH CUTLER ARRIVES AT THOMAS THOMAS.

Sarah Cutler has joined Thomas Thomas as their new Head of Marketing and Sales.


ALEX MAVOR LAUNCHES CIVILISED KICKSTARTER

Alex Mavor - one half of Riff Raff directing duo The Sacred Egg - has launched a Kickstarter to fund his first narrative short.


DAVID EDWARDS JOINS ANOTHER FILM COMPANY.

Another Film Company have signed director David Edwards for commercial representation.


FABLE FX WANT TO TAKE YOU TO THE ZOO.

Swedish company Fable FX have decided to get ahead of demand by populating a virtual zoo, and DAVID was so intrigued by this idea that he had to learn more.


THREE SIGNINGS FOR DOUBLE AGENT.

Double Agent have announced three new signings to their roster for commercial representation.


THE QUARRY WELCOME BACK GARY FORRESTER.

Garry Forrester has rejoined The Quarry's talented band of editors.


CHARLOTTE REGAN JOINS KNUCKLEHEAD

Knucklehead have signed up-and-coming talent Charlotte Regan to their roster for UK representation.


JOE WILBY JOINS MARSHALL STREET EDITORS.

Marshall Street Editors have added experienced cutter Joe Wilby to the roster.


Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.