David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

HAMLET WELCOME ZIKA LIU
10 October 2023

Director Zika Liu has joined HAMLET for representation in France, Germany, the Netherlands, Belgium and the Asia–Pacific (APAC). A former fashion buyer, Liu targets style and substance with each project, but also total commitment from everyone involved. HAMLET ticked all of his boxes.

"It's truly heartening for a director to find souls who resonate with the same fervour and dedication to a project," Liu says. "Jason Felstead and his team at HAMLET embody this fiery passion in ways that are awe-inspiring."



And what does Felstead have to say about his new man? "HAMLET are absolutely delighted to welcome Zika to our international roster. As a visionary director with an incredible technique and an unparalleled vision for editing, he truly exemplifies the essence of a new generation of talents."

Liu's already popped his HAMLET cherry with 'The Icon' - a BMW commercial that demonstrates the University of the Arts London's graduate's attention to detail and tactile nature. The ad even chucks in a visit to Dictionary Corner for good measure.



For more on what Zika Liu can bring to your next project, drop Jason Felstead a line via jason@hamlet.tv.

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