David Reviews
 "You're not an artist, Peggy. You solve problems." Don Draper.
ANOTHER PIECE OF ME
10 April 2024

A couple of months ago, we reported on an initiative from telecoms company KPN in the Netherlands which sought to reach Gen Z with a vital message about online safety. The pop promo style piece featuring a song called 'Piece of Me' conspicuously avoided preaching to young people about sexting and sharing intimate selfies, instead focusing its attention on the cruelty of sharing compromising words and images without the permission of the original sender.

The film, directed by rising star Emma Branderhorst, pivots on a 'sliding doors' moment when a young man decides whether or not to share an intimate image which has been sent to him. It's very easy for those of us who sit outside the target demographic to judge this film to be affecting and effective, but that wouldn't mean anything if those at whom it's aimed were unmoved by it.

It's pleasing to report than that this film has had an enormous impact in the Netherlands. 'Piece of Me' reached number three in the Dutch charts; and has been streamed nearly 7 million times. Even more impressively, Branderhorst's film has been viewed more than 30 million times.

Schools have been showing the film to students to illustrate the great harm of sharing images without permission, an idea expressed with heartbreaking impact by 'Piece of Me'


Arguably, the film's greatest achievement is its contribution to the debate surrounding the criminalisation of sharing images without permission. A current proposal to amend the Dutch Sexual Crimes Act to make it an offence to do so has been bolstered hugely by the publicity surrounding this film.

It's fair to say that the advertising industry is attracted to projects which appear to do good without always collecting the receipts afterwards to find out whether or not they actually made a difference... indeed, some cynics might suggest that often the real purpose is to collect awards from impressionable juries.

It's therefore extremely gratifying to know that a film like this has had a very significant real-world impact, and shifted the debate in a meaningful way. That's what really matters, and everyone involved in this project should be hugely proud of themselves.
Stories
ARTHUR LOK ENLISTS WITH LOOP TALENT.

Director of photography Arthur LOK (or Arthur Lanigan O'Keeffe) has joined Loop Talent.
NEXUS SWOOP FOR HANNAH LAU-WALKER.

Nexus Studios say Hannah Lau-Walker is "the kind of exceptional talent that we are proud to champion".
ALE DORDONI HEADS TO FINAL CUT.

Italian editor Alessandro 'Ale' Dordoni has joined the UK roster of Final Cut.
OB42 LAND SHANE MEADOWS.

OB42 have completed the signing of Shane Meadows, director of 'The Virtues' and the 'This is England' saga.
ERIN MURRAY AND FRANCOIS LALLIER ARE ACADEMY MATERIAL.

Academy Films are all smiles as they welcome Erin Murray and François Lallier to the fold.
SOMESUCH SIGN CHARLOTTE REGAN.

Somesuch have signed 'Scrapper' director Charlotte Regan for global representation.
MICHAEL MIDDELKOOP JOINS 100%

Acclaimed director Michael Middelkoop has joined forces with 100% in Amsterdam.
MINDSEYE'S JUST THE TICKET FOR RIKKE GREGERSEN.

Rikke Gregersen, one of Norway’s standout directors of commercials and short films, has completed her move to MindsEye.
ELEANOR UK WELCOMES ARIEL DANZINGER

Much to the delight of Eleanor's Sophie Gold and her newly-installed London MD Kate Elson, the company has added Ariel Danzinger to its roster of directors.
NITRAM JOINS HAMLET.

Nitram, a director who eats scripts for breakfast, lunch, and dinner, is now represented by HAMLET in France, Belgium, the Netherlands, China, and Asia-Pacific.
OB42 ADD MARTIN WEBB TO THEIR ROSTER.

London-based director Martin Webb has joined OB42 for global representation.
BARCELONA-BASED BRUT PARTNER WITH BRAND NEW SCHOOL

Barcelona animation studio and innovative NYC company Brand New School have formed a strategic partnership as part of the latter's bid for global domination.
LOS PÉREZ FOR BISCUIT FILMWORKS IN LONDON

Biscuit Filmworks has extended its relationship with directing duo Los Pérez by adding them to its UK roster.
DANIEL WARWICK JOINS OBJECT & ANIMAL

Object & Animal have strengthened their offer by adding director Daniel Warwick to their roster.
EPOCH PARTNERS WITH KNUCKLEHEAD UK

A new epoch for Epoch as they join forces with Knucklehead in the UK in pursuit of business in the UK and beyond.
JAKE MAVITY'S SHORT CALICO SET FOR UK RELEASE

At a screening a few months ago, DAVID had the great pleasure of watching Jake Mavity's short film 'Calico' and soon you'll be able too.
OB42 LAND CHRIS MORRISH.

It's a case of the Morrish, the merrier as director Chris Morrish joins OB42 for representation in the UK and the US.
ARMOURY SWOOP FOR PHOEBE BOURKE.

Armoury have swooped for writer, director, and producer Phoebe Bourke.
YON MOTSKIN'S FULL OF DARLING-DOO.

Darling Films have signed "a really, really delightful human" in the form of Yon Motskin.
ALEX GREGORY SAYS, STOP! HARBOR TIME!

Harbor's new Executive Creative Director of Advertising Colour, UK, is none other than Alex Gregory.

CICLOPE ANNOUNCES ITS FULL PROGRAMME FOR BERLIN 2024.

CICLOPE Festival returns to Berlin this October, and has just announced its full programme and speaker lineup.

NOT TO SCALE SIGN PETER BAYNTON.

Peter Baynton of 'The Boy, the Mole, the Fox, and the Horse' fame has signed for Not To Scale.
GEOFFREY LILLEMON JOINS THE 100% CLUB.

VFX whizz Geoffrey Lillemon has joined 100%, née HALAL, for representation.
MATTHEW DILLON COHEN LANDS AT BISCUIT.

Matthew Dillon Cohen wants to get weird and go underground as Biscuit Filmworks's newest director.
MIKEY PEHANICH RETURNS TO THE MILL.

Senior colourist Mikey Pehanich has returned to The Mill after five years with Blacksmith.
Stories
Address: Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.