Her interest in film stemmed from her need to find a form of expression which would allow collaboration: "I spent my time painting and doing photography but I realised [these disciplines] can be very lonely things to do. I was alone in this little room, in front of my canvas and I realised, 'Oh my God... this is not for me.'"
This insight drew her towards directing - a discipline which enabled her to express herself while working alongside other creative people. She was a natural and began picking up awards for her films while she was still studying.
in view of her success, it's perhaps unsurprising that she found it relatively easy to make the transition from student film-maker to commercial film-maker but rather than leaping ahead too quickly, she pressed the pause button to add another string to her bow: "I decided to move away from the camera for a moment and focus on actors... and so I came to London for six months and went to St. Martin's College and took a theatre directing course."
She describes this as the best thing she could have done as it provided her with an opportunity to focus wholly on performance. Even though the course didn't require her to try acting herself, she nonetheless formed an appreciation for "the helplessness and vulnerability" felt by actors when on stage or in front of the camera.
The theatre directing course and a stint in at UCLA examining the differences between European and US filmmaking reinforced her sense of purpose: "By then I realised that I'm really interested in storytelling and I love working with actors and that's sort of what I'm excited about. Just to bring that visual side together with actors and to be able to tell a story in either a short time or a longer time."
She signed with RadicalMedia in Germany and the US, and began cementing her reputation as a skilled TVC director with a number of high profile projects.
In the last year, she's made a splash in the UK as well. After signing with Believe Media, she made a series of commercials for Betway which featured lovely performances and looked a great deal better than they needed to.
This was followed by her Christmas ad for Debenhams: "One of the best things about film-making is creating a unique world for each project and the moment I read the Debenhams script, I realised that it was one of those bigger-than-life stories."