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 "You're not an artist, Peggy. You solve problems." Don Draper.

LALOU & JOAQUIN JOIN CHELSEA PICTURES.
21 May 2024

Directors Lalou Dammond and Joaquin Baca-Asay, or Lalou & Joaquin for short, have joined Chelsea Pictures for representation in the UK and the US after almost twenty years behind the camera together.

Since 2006, the duo have shot commercials for brands like Fitbit, Budweiser, and Michelin, as well as a string of public service announcements about social justice. The one below is for EducateUS, who lobby for access to access to sex education. A blend of contemporary dance and archive footage draws useful parallels between the past and the present.


Such work leads Chelsea owner and president Lisa Mehling to say: "Lalou and Joaquin are true filmmakers and it's an honor to have them join Chelsea. They are dogged in their drive to tell human stories and are collaborative to the core—they inspire us and we can't wait to get to work."

Before they get stuck in, Dammond and Baca-Asay explain: "We've long admired the group of exceptionally talented filmmakers at Chelsea, and love the richness and individualism of each of their corners of the artistic universe. Lisa and her team clearly have a curatorial take on their roster, and we're honored to be a part of it."


You can watch more of Lalou & Joaquin's work here. Next, drop Nell Jordan a line via nell@chelsea.com.

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LALOU & JOAQUIN JOIN CHELSEA PICTURES.

Directors Lalou Dammond and Joaquin Baca-Asay, or Lalou & Joaquin, have joined Chelsea Pictures for representation in the UK and the US.


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