David Reviews

 Biting the hand that feeds us since 2002.

BEN HOLMAN IS LIVE AT ITN PRODUCTIONS.
3 August 2018

ITN's foray into commercial production now has respected filmmaker Ben Holman along for the ride. Flitting between London and Rio de Janeiro makes Holman an urbane addition to ITN's small but well-formed roster. Brimming with experience (and air miles), Holman is keen to translate his documentary skills to the advertising realm more often.


Commercial projects are an intense hit that can also provide a chance to take new approaches and team up with amazing creative expertise.

 ”

His decision to join ITN Productions stems from a zest for branded output and the opportunities afforded by it: "Commercial projects are an intense hit that can also provide a chance to take new approaches and team up with amazing creative expertise."

Holman's already flexed his muscles in this regard with a series of understated films for Sol Beer, profiling local artists, chefs, and craftsmen as they work up a thirst.



Personality-driven work like this is just one of the reasons ITN's Flavia Blajfeder sought Holman's signature. She cites Holman's ability to get "under the skin of a subject or brand and letting the people or culture shine through" as a particular boon - one which complements ITN's desire for authenticity.


I’m really excited to represented by ITN Productions which not only has integrity but is also connected to so many diverse projects and opportunities.

 ”

It's something Holman has strived for throughout his career; for example, his Tribeca Film Festival winner ‘The Good Fight' is an honest study of who we fight for as well as what. The film follows boxing coach Alan Duarte as he offers those in Rio's Complexo do Alemão favela a better way to fight.



For Flavia Blajfeder, this inquisitive eye makes Holman an ideal fit for ITN: "Ben is an incredible talent who is a great addition to our roster bolstering our offering for authentic storytelling. His work transcends cultures and values and his films are eye-opening and beautiful."

Holman is already eager to repay Blajfeder's faith: "I'm really excited to represented by ITN Productions which not only has integrity but is also connected to so many diverse projects and opportunities.

"I love making human connections, and I try to produce films that are intimate and truthful by making them a collaborative process with their subject matter."

For more on Ben Holman and all things ITN Productions, contact Flavia on 020 7430 4019 or via email at flavia.blajfeder@itnproductions.com.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.