David Reviews

 It's the work, stupid.

ALEX LILL JOINS SOMESUCH
4 July 2018

Somesuch have signed director Alex Lill to their roster for worldwide music promo and commercial representation.

A California native, Lill developed his directing skills by making skate videos as a teenager. Learning to edit in-camera gave his early forays into film a naturalistic flare, and his DIY approach included funding his first music promos with local bake sales and other grassroots fundraising efforts.

Since these initial steps into the industry, Lill has become known for his genre-defining - and sometimes genre-defying - music promos. He's worked with a diverse array of artists, who are drawn to his combination of a lo-fi sensibility with high production values.

One of Lill's breakout moments was his collaboration with artist Mac DeMarco. The promo for 'My Kind of Woman' sees DeMarco evoke the spirit of Robert Smith as a gender-bending star, while Lill's intimate visuals heighten the track's atmospheric quality.


In contrast to this wonderfully weird film, Lill's promo for rapper Joey Bada$$'s track 'HILLARY $WANK' shows off the director's ability to keep things old-school.

Pleasantly scuzzy, the promo uses vintage image techniques to make the action feel grounded and documentary style. Both promos demonstrate Lill's talent for finding beauty in imperfection - something which makes him a director in-demand for artists searching for that most elusive of holy grails: authenticity.


Meanwhile, Lill's promo for Dessert's 'Back Around, Devil' received widespread critical acclaim and brought him into the spotlight of the wider film industry. Having been described as 'Shakespearean' in some quarters, the promo stars wrestler Manny Yarbrough in a narrative which mixes music and tragedy to good effect.


Take a look at Alex Lill's reel, then ring the Somesuch team on 020 3487 1270.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.