David Reviews
 "You're not an artist, Peggy. You solve problems." Don Draper.
LA VIE EN ROSE FROM UCX
20 July 2023

As DAVID has previously noted in the daily newsletter, a certain film has turned everything from Google search to fashion trends and even AirBnB locations hot pink this summer. Uncommon Experience Studio have harnessed the neon zeitgeist in cheeky fashion for Not On The High Street, taking full advantage of the fact that everything in that oh so distinctive shade is attracting more eyes than ever before.

'Pink Friday' is unlikely to become a yearly event like its post-Thanksgiving cousin, but it's a fantastic example of what a thorough understanding of public passion and a dynamic approach to trends can bring to the table. A juggernaut production marketing itself on such a massive scale can only benefit from sharing the wealth, after all.

Coincidental OOH placement.  

Ben Golik, Creative Partner at Uncommon Experience Studio, said of the campaign: "A certain film release, the dopamine decor trend, Pantone's colour of the year - this is a celebration of the season's biggest-selling colour. This all-pink shop is the perfect summer drop."

Emilie Mouquot, VP of Marketing at Not On The High Street, added: "This was a proactive idea that we loved for its playfulness and cross-channel creativity that resonates with our audience. We’re excited to see it go live as the start of our brilliant collaborative partnership with Uncommon."

Fortunate timing for budget conscious shoppers.  
Stories
CHRISTMAS CATCH-UP

A mixture of first reactions and further analysis of the Christmas crop.
ORPHANS

This a thread of unclaimed work which we'll include at DAVID REVIEWS just as soon as we have sufficient credits.
BLINKINK DOUBLE THEIR PLEASURE WITH ZACH TAVEL AND COLE KUSH.

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IT'S KODE FOR TRUMAN & COOPER.

Anthony Jorge and Jonathan Cohen-Berry (aka Truman and Cooper) have joined Kode for UK representation.
BEN QUINN JOINS BIRTH IN THE UK AND FRANCE.

Director Ben Quinn has joined Birth for representation in France and the UK.
OB42 SIGN ALEXIS GÓMEZ.

Alexis Gomez sounds like a player DAVID picked for his fantasy football team, only for them to be ruled out for the season with an anterior cruciate ligament injury.
MIKKEL BLAABJERG PLUMPS FOR MAD COW FILMS.

Mad Cow Films have added Mikkel Blaabjerg to their roster for UK representation.
FRIEND LONDON PARTNER WITH LETHAL REPPIN.

Lethal Reppin, the talent agency founded by Lee Fairweather, have added Friend London to their roster.
THE BOOKER PRIZE CEREMONY FILMS

At last night's Booker Prize ceremony, each book was represented by a short reading.
FEEL FILMS SWOOP FOR PATRICE LIGHTER.

It may sound like a Cyndi Lauper song, but it’s true: Patrice Lighter just wants to have fun.
GUY GOOCH GOES TO STINK RISING.

Multidisciplinary artist Guy Gooch has joined Stink Rising for global representation.
SOFIE SAIETZ AND SIMONE WEILBORG ARRIVE AT 4CREATIVE.

4creative have added two talented Danes to their ranks: Sofie Saietz Bergstrand and Simone Weilborg.

MALIA JAMES HEADS TO OB42.

Fans of defunct American rock band the Dum Dum Girls will be pleased to know that former bassist Malia James has joined OB42 as a director.
BLIND DIRECTOR ADAM MORSE JOINS JOHNNY FOREIGNER

Given the difficulties of making progress in other areas of diversity, it's perhaps not surprising that even lass progress has been made when it comes to ensuring an equal opportunities approach when it comes to disability.
GORDON LINDSAY JOINS HUNKYDORY.

South African director Gordon Lindsay has joined HunkyDory for commercial representation.
FILM KLAXON: BRIDGE

In 2020, actor Gemma Barnett became a receptionist in a GP practice.

HOPE SOGNI HAS ENTERED THE BEAUTIFUL GAME.

Remember when Fifa’s president, Gianni Infantino, said that women should “pick the right battles” in the fight for equal pay? Hope Sogni does.
INTRODUCING... VANESSA STACHEL

While in Berlin for Ciclope, DAVID REVIEWS editor Jason Stone grabbed the chance to meet young German director Vanessa Stachel, who was recently added to the roster of Curly Films.
THE BTS THREAD

This thread includes all the BTS films that we come across and will be added to on a regular basis.
ANNEX SWOOP FOR SCOTT CARTHY.

Annex Films have completed the signing of Irish director Scott Carthy on a non-exclusive basis.
NHS BLOOD & TRANSPLANT DOLLS.

Children turned into dolls may sound like an idea for a horror movie, but it's how NHS Blood & Transplant (NHSBT) aim to increase the number of child organ donors.

BANG TV SECURES CHRISTOPHER POOLE

Bang TV have persuaded Christopher Poole to join their carefully curated roster of directorial talent.
HOLLY HUNTER WINS HOMESPUN YARNS

The 2023 edition of Homespun Yarns was won by Holly Hunter for her film 'Banana Boat'.
PRESENCE SWOOP FOR HENRY CROSTON.

Director Henry Croston says he's "thrilled" to be part of the Young Presence roster.
SHIFT POST WELCOME PAUL O'REILLY.

Shift Post have completed the signing of editor Paul O'Reilly, who reckons "something very exciting is happening" at his new home.
Stories
Address: Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.