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| YOU ARE HERE'S CRACK UNIT. |
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| 23 April 2023 |
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 If you need a rapid response unit that specialises in social media content, You Are Here have got you covered. Led by producer Kiki Vierdag, Crack specialise in fast turnarounds and off-piste assignments. So what inspired this new venture? |
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"We are all too aware of the changing demands of this new landscape and are excited to embrace the language that underpins the social film world," Vierdag says. "We've spent the last year assembling a team of creators who can service almost any social content brief and want to marry those skills with our production expertise." |
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Briefs can be tagged onto larger scale productions, for a unified, streamlined experience, or work as standalone shoots, dependent on the needs of the client. |
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"The great thing about Crack is that it smooths out the process, alleviating the risk of approaching creators directly – offering a buffer between them and the agency-slash-client and guiding them to make efficient production choices." It's another string to You Are Here's bow, which pleases MD Jeremy Goold no end: "Crack just seemed like a natural extension of You Are Here's offering. It represents another layer of added value to our production capabilities, adding to our burgeoning photography department and renowned tabletop subdivision, RARE.
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| Crack communication. |
"Whenever we're approaching a large-scale shoot, be that for a supermarket, car brand, or fashion house, there is almost always a social element that is troubling the producer," Goold explains. "The beauty of this venture is that these briefs can be tagged onto larger scale productions, for a unified, streamlined experience, or work as standalone shoots, dependent on the needs of the client."
Fancy some Crack without the risk of arrest? Then ring the team on 020 3735 6699.
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| PARTY POLITICS |
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Channel 4 have launched a cheeky ad campaign to herald the arrival of their new docudrama 'Partygate'. |
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| PRESENCE WELCOME GUILLAUME ALLANTAZ. |
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Presence say they're "excited to collaborate on new and inventive campaigns" with French director Guillaume Allantaz, the latest addition to their UK roster. |
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| THE UNIGNORABLE ADBREAK |
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A coalition of Australian brands have teamed up with Special Group, The Glue Society and PHD to create the Shift 20 Initiative, which aims to increase disability representation onscreen. |
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| KÂCIKÊ JOIN DOG EAT DOG. |
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The director duo once known as Santi & Pablo has morphed into KACIKE ['ka-see-kay'], a new addition to Dog Eat Dog’s UK roster. |
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| PRODCO LAUNCHES GLOBALLY. |
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Ian Pons Jewell and Zico Judge have formally launched ProdCo, a global film production company that's already made a splash. |
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| MJZ ARE THREE AND EASY. |
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Much-coveted directors Charlotte Wells, Halina Reijn, and Matilda Finn have joined MJZ for global representation. |
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| A NEW YORK START FOR MACHINE. |
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Sound design/music production company Machine have a New York State of Mind as they settle into the Big Apple at long last. |
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| NOMAD SOUNDS. |
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Nomad have hired industry guru Andy Humphreys to spearhead their new sound department. |
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