David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

FOODFILM JOIN THE BITE COLLECTIVE
26 February 2023

As if the food expertise at the BITE Collective wasn't impressive enough, they've now added French duo FoodFilm to their roster. MichaŽl Roulier and Philippe Lhomme combined forces a number of years ago and cooked up a storm as they took food photography to unscaled heights, notably in a stunning series of ads for Marks & Spencer's food offer.

MichaŽl Roulier and Philippe Lhomme's partnership was built on their experiences as a skilled photographer and a highly respected agency creative director respectively.


Foodfilm's arrival re-enforces the notion that BITE is the go to destination for food and drinks film, content and photography.

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Their innovative approach involves taking advantage of the latest technological advances and, as you can see from their youthened portraits, they have already begun experimenting with the AI-based software that's certain to have a significant impact on their realm. Theirs is more than an 'if you can't beat them, join them' aprroach though... their success has long been founded on a joyous willingness to 'play with their food'.


It's eight-and-a-half years since the first 'Adventures in Food' film announced their arrival in the UK. Marks & Spencer had already established an enviable reputation for stunning food photography in their commercials - largely thanks to the skill of BITE co-founder Charlie Stebbings - so it was going to take something pretty special to take things up a level. But Roulier and Lhomme pulled it off, and it turned out to be the start of an unparalleled purple patch that powerfully sustained the idea that the best food was to be found at M&S.

Their portfolio stretches well beyond Marks & Spencer though, and you can see some of their other work at BITE's website.

To learn more, contact Alex Katz on 07785 288660 or via email using alex@bitecollective.com.

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